Creativity work everywhere.BillyArchitect5 year professional degree and worked at Austin, San Diego, San FranciscoIn arquitecture creativity is manifested in materials, utility , space.It is a problem solving exercise. We lay all the challenges for our clients and with this parameter we use our own creative process and do our work.“Stories about sufferings in architecture”Creative process of each professor and they teach you that (investigations, hands-on models)Creative process is yours alone: what inspire creative ideas in you is not the same in others.--> The beauty is always behind different processes coming together.How they met?-in early childhood and they went to separate places.-Idea was born in a gulf course: they were looking for ways of working together.Top product: The players Shirt(a classic from golf they brought back)-instead of doing them with polyester, making them with cotton.try to put some humor in the brand (don’t take it too seriously)First online and then to physical store. They wanted to engage their customers more.Email is the bigger driver of sales ( Email marketing) and offer them CONTENT not only sales.A lot of social media channel influencers on instagram!Main consumers are guys (even the ones who buy the shirts)  tos kids women buy.ECOMMERCE: extremely important photography, move, dynamic.ADV 325 1st Edition Lecture 8 Outline of Last Lecture I. Revolutions in Creative AdvertisingOutline of Current Lecture II. Owners: Hobson Brown and Billy: started an Austin based shirt factory (Criquet)III. Told us about the ventures they had to go to make itIV. Importance of email marketing in ecommerce and content marketingV. All creative processes are different no right or wrong.Current LectureHobson Brown: Criquet Shirts. He started the business, but was not always in the clothing businessHe first wrote commercials He worked on some cool accounts espn and  health care produtsPublished a book“The upper class novel”: Gossip Girls vs. Dead poet society How is their creative process: Ecommerce mainly but also in country clubs an boutiquesAll creative processes are different: NO right or wrongHe tries to articulate human truth in a way that produces a human reaction (that is what he is aiming for)Get away!  to find flow greatest workAdvice: write what you know. You don’t need to have the real experiences to know but you do need ot know the emotions. It is Misinterpreted: Nathan Englander he had not experience something very excited. What is the emotion? Have you ever felt that deep longing for a liberation ? knowing the feeling and theemotion.These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.It really hits home! Especially in advertising! Only like this you would be able to hit the jackpot  so go out and experience !o Creativity work everywhere. Billy - Architect- 5 year professional degree and worked at Austin, San Diego, San Francisco- In arquitecture creativity is manifested in materials, utility , space. - It is a problem solving exercise. We lay all the challenges for our clients and with this parameter we use our own creative process and do our work.- “Stories about sufferings in architecture”- Creative process of each professor and they teach you that (investigations, hands-on models)- Creative process is yours alone: what inspire creative ideas in you is not the same in others.--> The beauty is always behind different processes coming together. How they met?-in early childhood and they went to separate places. -Idea was born in a gulf course: they were looking for ways of working together. Top product: The players Shirt(a classic from golf they brought back) -instead of doing them with polyester, making them with cotton. - try to put some humor in the brand (don’t take it too seriously)- First online and then to physical store. They wanted to engage their customers more. -- Email is the bigger driver of sales ( Email marketing) and offer them CONTENT not only sales. - A lot of social media channel influencers on instagram!- Main consumers are guys (even the ones who buy the shirts)  tos kids women buy.- ECOMMERCE: extremely important photography, move,