-Chiat Day (California_-Wieden +Kennedy (Portland) Nike Commercial: not selling anything. Just showing the brand image. Would you sell an unreliable motorcycle to these guys? (hell angels)very honest and direct ODDVERTISING: what happen to logic?the names of the advertisers were changing (previously only household products) now we had other different products Apple, nike, etc.Advertisers borrowed the info on the emails that went viral and created commercials.-Comments in class about the videos-Opinions of studentsART AND COPY:http://vimeo.com/828027731960’s in the middle of the 60s.She focused on the youth and kidsLeft DDB open Wells Rich GreeneMost successful woman in advertising to datePeggy? From Mad Men.Famous Taglines:Plop plop, fizz fizz (alka seltzer)I cant believe I ate the whole thingTrust the midas touchAt ford, quality is job 1Flick your BicRaise your hand if you are sure.Brantiff planes: (it wont get you there faster but it will get you there, “the end of the plain plane”)I <3 NY (most famost campaign by Mary wells)DEFINING CHARACTERISTICS OF THE 60S REVOLUTION:From redundancy toAsk people to participateProvocativeSofter and softer saleChanged agency client relationships ( the creative argued with clients about the content of advertising)Clients went after the creative and wanted more creativity in stead of just media buying serviceHonesty in the ads (that wasn’t there before)Brands felt different, you could relate to the brand (NYC and Chicago main cities)Why did this happen?  UNIQUE SELLING PROPOSITION (USP)Proposition for one thing that makes it uniqueno difference between the product.Explosion or more and more products (parity: no real difference between them why are they different now we associate emotions with brands)1980sRegional agencies, smaller but also good.Enterprises grew and state based companies wanted access to great creativeIf you are in Arizona, are you really going to call someone in NYC?Accessibility, tools and, technology : were leaner, cheaper and better to obtainAgencies realized is was cheaper to talk to someone in their same place rather than in NY.Creative could remain in their towns and not travel to NYC. (they could live)Agencies not have as many levels of approvals. There was a freedom to fool around and try something new.1984 Ad: Apple (Super bowl ad)ADV 325 1st Edition Lecture 10Outline of Last Lecture I. Postmodernism in advertisingOutline of Current Lecture II. Videos of postmodernist advertising: Nike (Wieden +Kennedy)III. Oddvertising videos: Random things related to the brand randomly. IV. Viral Email campaigns appeared and were copied by major agenciesV. Explanation of the group project: due march 5Current Lecture -Chiat Day (California_ -Wieden +Kennedy (Portland)   Nike Commercial: not selling anything. Just showing the brand image.   Would you sell an unreliable motorcycle to these guys? (hell angels)  very honest and direct  ODDVERTISING: what happen to logic? the names of the advertisers were changing (previously only householdproducts) now we had other different products Apple, nike, etc.- Advertisers borrowed the info on the emails that went viral and created commercials. -Comments in class about the videos-Opinions of studentsART AND COPY: http://vimeo.com/82802773These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute. 1960’s in the middle of the 60s. - She focused on the youth and kids- Left DDB open Wells Rich Greene - Most successful woman in advertising to date- Peggy? From Mad Men. o Famous Taglines: Plop plop, fizz fizz (alka seltzer)  I cant believe I ate the whole thing Trust the midas touch At ford, quality is job 1 Flick your Bic Raise your hand if you are sure.  Brantiff planes: (it wont get you there faster but it will get you there, “the end of the plain plane”) I <3 NY (most famost campaign by Mary wells)  DEFINING CHARACTERISTICS OF THE 60S REVOLUTION: - From redundancy to - Ask people to participate- Provocative- Softer and softer sale- Changed agency client relationships ( the creative argued with clients about the content of advertising) - Clients went after the creative and wanted more creativity in stead of just media buying service- Honesty in the ads (that wasn’t there before) - Brands felt different, you could relate to the brand (NYC and Chicago main cities) - Why did this happen?  UNIQUE SELLING PROPOSITION (USP) o Proposition for one thing that makes it unique o no difference between the product.- Explosion or more and more products (parity: no real difference between them why are they different now we associate emotions with brands) 1980sRegional agencies, smaller but also good. - Enterprises grew and state based companies wanted access to great creative- If you are in Arizona, are you really going to call someone in NYC?- Accessibility, tools and, technology : were leaner, cheaper and better to obtain - Agencies realized is was cheaper to talk to someone in their same place rather than in NY. - Creative could remain in their towns and not travel to NYC. (they could live) - Agencies not have as many levels of approvals. There was a freedom to fool around and try something new.  1984 Ad: Apple (Super bowl ad) Real cinematic style (riddley scott) never seen