1st Edition
ADV 325: Introduction to Advertising Creativity
School: University of Texas at Austin (UT )
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Pages: 30COPYWRITING DIGITAL 1 DIGITAL 2 DIGITAL 3 ART DIRECTION ( GUEST SPEAKER) CLIENT PRESENTATIONS ETHICS IN CREATIVE
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Pages: 3How to treat the clients in the agencies. what to say to them? how to approach them better and pitch the ideas
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Pages: 2Prof invited an art director and graphic designer to help us in the creative process of logo design and brand identity
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Pages: 5Technology brought many other advantages to create buzz with creative content (robots), we have to keep in mind that agencies DO lose their clients even if they do spectacular word. Agencies have to consider metrics and return to the basic of advertising sometimes.
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Pages: 4a brief description of why advertising in new media is so appealing. Should we accomplish each client wishes for digital with an app? . We should aim to be cohesive with thte brand messag and story and never fall for conveniences or technology that does not fit your brand qualities. The sweet spot is in merging useful with digital and meat world
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Pages: 5A lecture about the digital which is not recent but the newest form of communication we have. How it has rapidly evolved and the opportunities in user generated content regarded as what we should aim to produce.
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Pages: 4About non-traditional advertising and the benefits and disadvantages of of it. History and usage of the creative brief.
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Pages: 5Differences between copywriter and art director, resources that can help a copywriter, tone of voice,
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Pages: 41Intro to creative advertising: * Twelve lectures (all the classes) * Notes from Videos and from Guest Speakers * 2 homeworks assigned at the beginning of the semester.
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Pages: 3Scott gave us a brief description of his early life, and what inspired him to become an Ad Man. He gave us 5 ruthless truths and talked about the importance of understanding behavioral economics (Behavioral Science Labs) to have effective campaigns. He also gave us 3 career truths in the Ad industry
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Pages: 3Scott gave us a brief description of his early life, and what inspired him to become an Ad Man. He gave us 5 ruthless truths and talked about the importance of understanding behavioral economics (Behavioral Science Labs) to have effective campaigns. He also gave us 3 career truths in the Ad industry
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Pages: 3Lecture with high emphasis on visual elements, videos, and opinions given in class by student. Oddvertising as something completely unrelated to the brand, something completely weird and bizzarre. Bran Image and essentials of personality
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Pages: 2Mary Wells memorable campaigns the 60s revolution and characteristics that made this time different -the 80s and the radical changes in the ad industry
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Pages: 2Criquet owners and creative director visit to class to provide a perspective on their creative process
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Pages: 4Changes experiences in the advertising industry in the last century.
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Pages: 4Collection of artist that made a difference thinking in new way and a glimpse into their creative processes.
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Pages: 7TED Talk notes, Muses, Psychologist that refutes Wilham 4 steps
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Pages: 4Article given about flow and about brainstorming Sumarize most important points about Seth godin TED talk
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Pages: 2Lecture about the creative process and theories. Talked about flow and about brainstorming. Alex Osborn expands the 4 steps of the creative process
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Pages: 3Numering the creative characteristics of creative people and stating that everybody is and can be creative
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Pages: 11How to be more creative Homework readings (summary) Steps for creativity (Osborn and Graham) Brainstorming (good or bad?)