Brainstorming:Why does it not work?:you don’t like to look like and idiot.Social loafing: The group will take care of it.Production blocking: People who keep talking and people just don’t find the time to say their ideas.You don’t really fix anything, we expect it to do more than it can. It is just a start. We cannot put as much on it.FLOW:Loose track of time, being in the zone, full involvement.is intrinsic not extrinsic.It is self-motivated, it takes over and when you are done with that it is not happiness is completion.Jobs: Present a lot more opportunity to focus. (no necessarily like it but are good at it)Flow more when: doing something active (not watching TV)Autotelic(done out of intrinsic satisfaction)/Exotelic (done out of external motivation)Csikzentmihalyi (Chick-sent-me-hi)9 ELEMENTS OF FLOW1. - Clear goals at every step2. -Receive or give yourself immediate feedback3. -Balance between challenges/skills4. -Action and awareness merge5. -No distractions6. -No worry of failure7. -self-consciousness disappears (not judging yourself)8. -Sense of time becomes distorted9. -Activity becomes autotelicmusical stairs, just giving you pleasure.How would you define your process?Lets define it:1926 Graham Wallace defined the process. Social Psychologist 19264 STAGE CREATIVE PROCESS MODEL1) preparation: identify the problem , gather information.2) Incubation: File problem away for subconscious to work on. Surprise connections are made. (let is marinade)3) Illumination: AHA! Moment. Solution suddenly clicks in.4) Verification: testing, feedback: internal verification by self or team-> external verification by the field.4.1) Recursive: All of them! Back and forward mirrors. Reflective!!!Alex Osborn:Advertising executive (1942) Seven steps1-4:Orientation (realize the problem), preparation (gather data), analysis (break down the problem), ideation (find ideas)5) the most important “tion” of all incubation (evaluate ideas)6) Synthesis- create from ideas, put it together.7) Evaluation- consider and test results.Creativity is a habit. It result from accretion.It’s a process and a practice.-“if you want to create an apple pie the universe has to exist.”“The chance favors the connected mind” Steven Johnson. *for ideasADV 325 1st Edition Lecture 3Outline of Last Lecture I. Common traits of Creative peopleOutline of Current Lecture II. Why brainstorming does not work?III. What is the state of flow and how to indentify itIV. Elements of the flowV. Stages of the creative processVI. Alex Osborn (ad exec opinion)VII. Creativity is a habit!Current Lecture- Brainstorming: - Why does it not work?:- you don’t like to look like and idiot. - Social loafing: The group will take care of it. - Production blocking: People who keep talking and people just don’t find the time to say their ideas. - You don’t really fix anything, we expect it to do more than it can. It is just a start. We cannot put as much on it. - FLOW: - Loose track of time, being in the zone, full involvement. - is intrinsic not extrinsic. - It is self-motivated, it takes over and when you are done with that it is not happiness is completion. - Jobs: Present a lot more opportunity to focus. (no necessarily like it but are good at it)- Flow more when: doing something active (not watching TV)These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.- Autotelic(done out of intrinsic satisfaction)/Exotelic (done out of external motivation) Csikzentmihalyi (Chick-sent-me-hi) 9 ELEMENTS OF FLOW1. - Clear goals at every step2. -Receive or give yourself immediate feedback3. -Balance between challenges/skills4. -Action and awareness merge5. -No distractions6. -No worry of failure7. -self-consciousness disappears (not judging yourself)8. -Sense of time becomes distorted9. -Activity becomes autotelicmusical stairs, just giving you pleasure.  How would you define your process? Lets define it:  1926 Graham Wallace defined the process. Social Psychologist 1926- 4 STAGE CREATIVE PROCESS MODEL- 1) preparation: identify the problem , gather information. - 2) Incubation: File problem away for subconscious to work on. Surprise connections are made. (let is marinade)- 3) Illumination: AHA! Moment. Solution suddenly clicks in. - 4) Verification: testing, feedback: internal verification by self or team-> external verification by the field.- 4.1) Recursive: All of them! Back and forward mirrors. Reflective!!! Alex Osborn: Advertising executive (1942) Seven steps 1-4: Orientation (realize the problem), preparation (gather data), analysis (break down the problem), ideation (find ideas) 5) the most important “tion” of all incubation (evaluate ideas)  6) Synthesis- create from ideas, put it together. 7) Evaluation- consider and test results.  Creativity is a habit. It result from accretion.  It’s a process and a practice. -“if you want to create an apple pie the universe has to exist.” “The chance favors the connected mind” Steven Johnson. *for