It has been around in a while, but still is considered newMobile apps, interactive, gadgets, videogames…Lines between 2.0, 3.0 Started with hyperlinks. info placed in a page, for you to digest. Similar to the first types of advertising. Wayback.com (to see your fav brands in the past)WEB 1.01) nOT GOING ANYWHERE2) Information for us to read3) Simple website, standard banner ads.4) Considered boring but…Web 2.0WHAT CHANGED?1) Accessibility: easier for me to access.2) Communication: I can text and talk to people with Iam and communicate3) Adoption: a much wider one.Example: America Online, Friendster.DIFFERENCESWEB1.0250,000 “THE MOSTLY READ-ONLY wEB)Published content ( a lot)User generated content (very slight)45 million global users1996WEB 2.080,000,000 sitesMuch more democratic webPublished content still kings  more user generated content1 billion + global users2006THE GOOD STUFF: democracy starts to rulePEOPLE ARE BEGINNING TO PUT WHAT IS GOING TO BE ON THE WEBBlogs:Alternative News:FAQs:Message Boards:The arguably OK stuff-levels the playing field-Everyone is heard-Popular grows/ unpopular dies.“a person is smarts, people are dumb..” Ed Soloman, screenplay “Men in Black”no barrier of entry online is that everyone (no matter what they have in their brain) can be a part of it.The clutter is bigger.THE “MEH” STUFF Everyone is heard : even the bad singers!!! Blind leading the blindUser Created ContentBulk mean sifting.THE VAST MAJORITY OF PEOPLE PRODUCE A “MEH” CONTENT.Who said users understand Doritos?--> we just do!Minimum amount of product : and then the advertisers let the users evolve the product.CAN WE MAKE IT BETTER?Let’s chat: mountain dew : people are obsessed with it users film their own commercials, because they had to , they needed toooo produce content about the brand. It was the only way of expressing their feelings.Fans produce great content.Nerf commercial!WEB 3.0Changes things amazon, ratings, suggestions.a) Web becomes intelligent.b) Connections between two seameligy unrelated things.Web 3.0 Your, me, AND website?You, me and the living internets?  my previous self, people that are like me, everybody and everywhere from every hump in life.c) Huge jump from 2.0:d) Hivemind: Thoughts the same though and having all the information in our fingertips.  we are likely to behave the same way.UBIQUITOUS COMPUTING:  is not new when a computer does something without being asked. : ( opening door in a grocery store, no one communicate anything. (know what I want to know)Amazon suggesting products.Google reads your email “Thinking”Facial RecognitionLocation BasedOr maybe… this (ERICSSON ADVERTISING Very scary and creepy, about interconnectivity)WHEN IS IT TOO BIG BOTHER?Who owns it? (the information: my information about my allergies, my taste for Chinese food, WHERE is that information?How do you monetize it?--> should you?What about identify theft?-->ubiCompetent (See what I did there?)Useful vs. CreepyGives options VS. intrusiveMinds limitsObserves Meat Time. ( as mammals)ADV 325 1st Edition Lecture 15Outline of Last Lecture I. Non-traditional AdvertisingOutline of Current Lecture II. WEB 1.0III. WEB 2.0IV. WEB 3.0V. THE RULE OF DEMOCRACYVI. “okay” contentVII. The MEH stufVIII. Can we make better contentIX. Ubiquitous computinga. Too much Big Brother?Current LectureNEW MEDIA & DIGITAL - It has been around in a while, but still is considered new- Mobile apps, interactive, gadgets, videogames…- Lines between 2.0, 3.0   Started with hyperlinks.   info placed in a page, for you to digest.   Similar to the first types of advertising. These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute. Wayback.com (to see your fav brands in the past) WEB 1.01) nOT GOING ANYWHERE2) Information for us to read3) Simple website, standard banner ads. 4) Considered boring but… Web 2.0WHAT CHANGED?1) Accessibility: easier for me to access. 2) Communication: I can text and talk to people with Iam and communicate3) Adoption: a much wider one. Example: America Online, Friendster.DIFFERENCESWEB1.0250,000 “THE MOSTLY READ-ONLY wEB)Published content ( a lot) User generated content (very slight)45 million global users1996WEB 2.080,000,000 sitesMuch more democratic webPublished content still kings  more user generated content1 billion + global users2006THE GOOD STUFF: democracy starts to rulePEOPLE ARE BEGINNING TO PUT WHAT IS GOING TO BE ON THE WEBBlogs:Alternative News:FAQs:Message Boards:The arguably OK stuf-levels the playing field-Everyone is heard-Popular grows/ unpopular dies.“a person is smarts, people are dumb..” Ed Soloman, screenplay “Men in Black”no barrier of entry online is that everyone (no matter what they have in their brain) can be a part of it.The clutter is bigger. THE “MEH” STUFF Everyone is heard : even the bad singers!!!  Blind leading the blindUser Created ContentBulk mean sifting.THE VAST MAJORITY OF PEOPLE PRODUCE A “MEH” CONTENT.Who said users understand Doritos?--> we just do!Minimum amount of product : and then the advertisers let the users evolve the product. CAN WE MAKE IT BETTER?Let’s chat: mountain dew : people are obsessed with it users film their own commercials, because they had to , they needed toooo produce content about the brand. It was the only way of expressing their feelings. Fans produce great content. Nerf commercial!WEB 3.0Changes things amazon, ratings, suggestions. a) Web becomes intelligent. b) Connections between two seameligy unrelated things. Web 3.0 Your, me, AND website?You, me and the living internets?  my previous self, people that are like me, everybody and everywhere from every hump in life. c) Huge jump from 2.0: d) Hivemind: Thoughts the same though and having all the information in our fingertips.  we are likely to behave the same way. UBIQUITOUS COMPUTING:   is not new when a computer does something without being asked. : ( opening doorin a grocery store, no one communicate anything. (know what I want to know) - Amazon suggesting products. - Google reads your email “Thinking” - Facial Recognition- Location Based- Or maybe… this (ERICSSON ADVERTISING Very scary and creepy, about interconnectivity)  WHEN IS IT TOO BIG BOTHER? Who owns it? (the