CLIENT PRESENTATIONSGet to the point· Tell people what they’re in forA terrible presentation on presentations· (Because irony)· All built around framework of this shitIt’s a game· Play the man, not the cardsCreative Work· It’s good, but not that good· Clients want to see the beautiful stuff—but you really want to cut to the creative stuff early· Almost always going to be an emotional decision· Mad Men—Carousel PitchShare success—you worked with good people, seriouslyKnow their business—so you can do yoursKnow your audience—both of them (the real audience, and the client)Pitch as a team—that’s what they’re hiringCreative awards mean nothing—and everythingPassion sells—but make it real. If it’s real, passion is contagious.· You have to show that you give a shit· Fight for what you believe in· Mad Men—lipstickIt’s ok to disagree—but only if you can do so intelligentlyAgencies are businesses--- they’re also peopleWho are we? We’re the ones here to work for you.Proprietary models—only if you can back ‘em up.Talk on their level—and they may be smarter than youA pitch is advertising—the same rules apply (they’re gonna remember a strong idea—not the total ad)Powerpointless—everything we’re doing wrongWe like people who like us—we like people who are cool, we relate to…you should like the clientBreak the rules—but be smart about it STEVE JOBS:Plan your presentation pen and paperCreate a single sentence description for every service/ideaCreate a villain that allows the audience to rally around the hero, you and your product/serviceFocus on benefitsStick to the rule of three for presentationSell dreams, not your servicesCreate visual slidesMake numbers meaningfulUse plain EnglishPractice, practice, practice Steve Ballmer going crazy The single most important thing? CAREADV 325 1st Edition Lecture 19Outline of Last Lecture I. DeShawn Thompson: Special GuestOutline of Current Lecture 1. Get to the point with the client2. Key point and homework before knowing your client3. Who are agencies? What are the characteristics?4. Break the rules5. Steve jobs vs. Steve Balmer6. Care above all . Current Lecture CLIENT PRESENTATIONS Get to the point · Tell people what they’re in for A terrible presentation on presentations · (Because irony) · All built around framework of this shit It’s a game · Play the man, not the cards Creative Work · It’s good, but not that good · Clients want to see the beautiful stuff—but you really wantto cut to the creative stuff early · Almost always going to be an emotional decisionThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute. · Mad Men—Carousel Pitch Share success—you worked with good people, seriously Know their business—so you can do yours Know your audience—both of them (the real audience, and the client) Pitch as a team—that’s what they’re hiring Creative awards mean nothing—and everything Passion sells—but make it real. If it’s real, passion is contagious. · You have to show that you give a shit · Fight for what you believe in · Mad Men—lipstick It’s ok to disagree—but only if you can do so intelligently Agencies are businesses--- they’re also people Who are we? We’re the ones here to work for you. Proprietary models—only if you can back ‘em up. Talk on their level—and they may be smarter than you A pitch is advertising—the same rules apply (they’re gonna remember a strong idea—not the total ad) Powerpointless—everything we’re doing wrong We like people who like us—we like people who are cool, we relate to…you should like the client Break the rules—but be smart about it STEVE JOBS: Plan your presentation pen and paper Create a single sentence description for every service/idea Create a villain that allows the audience to rally around the hero, you and your product/service Focus on benefits Stick to the rule of three for presentation Sell dreams, not your services Create visual slides Make numbers meaningful Use plain English Practice, practice, practice Steve Ballmer going crazy The single most important thing?
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