AMST 384 1st Edition Lecture 24Outline of Last Lecture II. Western MemoryIII. Native AmericansIV. CusterOutline of Current Lecture Lecture: TobaccoAlamo morphed into figure of Texas RangerWhat memorials are there for all the Mexicans that died after they crossed American border?-many died from thurst and their 2 day journey-not many, if any, memorialsMalboro Man-street in London, European“Mild as May”- introduced as a women’s cigarette-Philip Morris’ Marlboro, “Mild as May”, targets decent, respectable women. -make smoking beautiful and acceptable Rise of Branding John Roventini “Call for Philip Morris”-people starting to realize tobacco is unhealthyThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.-created filter on cigarette to say it is “healthier” which isn’t true-filter was seen as feminine -Problem: men wanted a male cigarette so they created Marlboro Man-Solution: Texas ranger became symbol of cigarette, cowboys seen as smoking cigarettes and they were called Marlboro Man Colonizing the West as a broad frontier and expansive resource to tobacco usage “Come to where the flavor is. Come to Marlboro Country” (saying Marlboro country is the American west, Marlboro is capitalizing)Iconic symbol of the cowboy and the Marlboro cigaretteMarlboro Advertisements:TV: Doctors advertising cigarettesMalboro Country The Magnificent Seven Film By 1972, cigarette commericals were banned from tv, Marlboro still was best selling cigarette brand in the worldMarlboro Man was awarded the most influential man beating out Santa Claus!Other brand is Camel-cartoon like brand trying to hook young boys at an earlier age-the face of Camel looks like a penis to attract young boysRepurposing of MemoryMalboro had to hire photographers to get these images of Marlboro ManHe has one image of Man rescuing a calf. “Calf Rescue”-beautiful images that draw upon beauty of America and mythHowever, a photographer then takes a picture of Marlboro’s picture and it is not as pretty Art sold for millions Iconic site of mythic memory, iconized in commercial culture, Malboro Man is an image all over the world (universal), as a brand, we want to purchase Malboro because of the
View Full Document
Unlocking...