AMST 384 1st Edition Lecture 27Outline of Last Lecture II. Japanese ExpansionOutline of Current Lecture Lecture: Women in the Past and the memory of them:Clara Bow “The It Girl in 1920s”- Bow personified the roaring twenties - Sex symbol - She appeared in silent films and talkies - First time women got popular because of their images Betty Boop (1930s)- Cartoon “it” girl- Sex appeal - Innocence and beauty - Childish but sophisticated teenage figure Mae West (1932)- “Come and see me anytime”- “I’m in the mood for love”- Lifevests that inflated were called Mae West because it rhymed with “breast”o Explicitly of womeno During the depression, easy escape into a sexual fantasyAva Gardner- North Carolina’s Film Star- Sex symbol- Ava Gardner Museumo Site of memoryThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.o Residence of NC town that became national celebrity, trying to draw nation back to her rootsRosie the Riveter (1940s)- Animated women, wearing pants and working- Famous “Rosie”o In this image she is holding a gun and dressed in overalls o Has a man’s strong bodyo The artist of Rosie Painting is modeled after Michelangelo’s painting Modeled after a man- Different image of womeno Women becoming public in an acceptable way o Government’s need to make industrial labor acceptable to women o Campaign used to attract women to the workplace and raise money for loans during WWIIo Attract women away from traditional work in the household and do work that was previously done by men - Normalizedo Less strong looking image nowo “We can do it” Rosie campaign  holding up her muscle but less extreme o Didn’t become associated with Rosie until 1980  Example of retrospective nominalization o Today: Beyonceinstagrammed a pic of her acting like the new Rosie pic as well as Betty Simpson cartoon posing like that alsoPropaganda: psychological warfare - “convince the public that traiditional prejudices against women were inaccurate and destructive tothe nation’s welfare”- The need of US Government to attract more workers into these industries o Men would typically get jobs over women because of the depression and high unemployment rates- During WWII, there wasn’t a huge influx of workers, but now people who were not fighting, got to go up in higher positions in the workplace and replace the men who were off fighting - When they returned from war, men demanded their jobs back and women were forced back to lesser jobs- War Manpower Commission- Office of War Information- War Advertising Council Real Rosie Riveters:- Nashville, TN women drilling a nail into building o US Office of War Info showed this image- Another image of women building planes and boats o “Can you use an electric mixer? If so, you can learn to operate a drill.”- Image of lots of women wearing overalls and hard hats walking proudlyo Image of women changing, no more dresseso Working together, alliedo Women doing their part at home while men fighting war**War Campaign- These jobs will have to be glorifies as patriotic war service is American women are to be persuaded to take them and stick to them. Their importance to a nation engaged in a total war must be convincingly presented.o Change public perspective of norms to change the public’s actionso Womanpower- Challenging women’s role and jobs to help the war and nation in a state of depressiono Women staying home and being sad wasn’t going to help the nation o Nationalism and Patriotism - Women in business circulation- “Women in the War: we cant win without them”- Women is a WOW (women’s ordinance worker)o Women can make bombs and guns to help men fight o Women doing their part  My husband wants me to do my part Acceptable Men looking at image of Women: Pin-Up Girls- Sexy images of women that were hung up in combat- Reminded men what they were fighting for at the wa- Female body displayed - Images of sexy women were painted onto ships, bombs, airplanes for the menFeminist Movement- Responsible for the creation of the Rosie the Riveter Memorial Statue in the WWII Historical Parko Photographs of women built into monument - Rosie The Riveter Association created Betty Friedan asks “Why did women go home again?”- After all their advancements, why did they become domestic once again?- Reverse propagandao Heteronormativity came back again- Men came back and took their jobs they worked so hard to gain while they left- New images of women in the kitchen: occupation-housewife - Problem: Magazine writers were men so they were regulated and propaganda controlled by them o Can determine which roles of women were attractive/ideal - New Happy Housewife Heroine Deaths of Two Womens that show Unsustainability of Sex Symbols:Marilyn Monroe - Sex symbol in 1960s - Died in 1962 from drug overdoseSylvia Plath - Went to college and educated - Committed suicide by putting her head in an oveno Shows distortions of a “happy