P102 1st Edition Lecture 12Outline of Last Lecture I. Social PsychologyOutline of Current Lecture II. Social Psychology of AttitudesIII. Effect of Attitudes on Behavior IV. Effect of Behavior on Attitudes Current LectureI. Social Psychology of Attitudes- Attitudeo A learned tendency to evaluate something in a particular wayo Positive, negative or ambivalent - 3 componentso Cognitive component Thoughts and conclusions about a given topic o Affective component Emotional aspecto Behavioral Component Attitudes are reflected in action II. Effect of Attitudes on Behavior - When attitudes will determine behavior:o Anticipate a favorable response from otherso Attitudes are frequently expressed o Attitudes formed through direct experience o Very knowledgeable about subject o Invested interest in subject III. Effect of Behavior on Attitudes - Cognitive Dissonance o Unpleasent state of psychological tension that occurs when two thoughts are inconsistent o Uncomfortably aware that behavior and attitudes are in conflict These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.o If behavior can’t be justified, you change your attitude to make it consistent with the behavior o Attitude change due to cognitive dissonance is very commono Cognitive dissonance can change strength of an attitude to make it more consistent with an already performed
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