JN 311 1nd Edition Lecture 10 Outline of Last Lecture I Chapter 8 9 10 Outline of Current Lecture II Speeches Current Lecture Why Speeches and Press Conferences Journalists represent the public You are the public s proxy Watch spin self promotion Report opinion but attribute for balance Ask questions Inform the public about events issues Clear up misinformation Provide facts from a point of view Express opinion on issues that matter Before you go Background Background the speech details Talk to organizer about purpose Learn what you can about the speak and topic before you attend the speech Think of a news angle The Audience Other Media At speeches seek reaction from audience Get direct quotes and their names People who ask questions usually are open to being quoted At PCs focus on people being interviewed Stay until the end Writing a Speech Story 1st graph Your lead Do you include their name in the lead Only if they are famous Special Notes for Press Conferences Used in sport government politics crises business Include These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Who spoke Focus on those saying newsworthy things Reason for the conference Background on the issue Location Notable Make sure you get reaction from those with similar or opposing points of view if you have time Not necessary to include questions asked
View Full Document
Unlocking...