JN 311 1nd Edition Lecture 8 Outline of Last Lecture I Chapter 17 Outline of Current Lecture II Chapter 5 Current Lecture Two Types of Sources Human Sources People you interview and quote in your story Primary Mass media writing relies most heavily on human sources for the final product Human sources are used for direct quote and non direct quotes Non Human Sources Documents supplemental materials Used heavily for background Used sparingly in stories to ass context and credibility Human Sources Tend to have primary sources and secondary sources in any sport Avoid single source stories Must have vs additional voices Identify your primary source first Which source has the most information Start with the primary interview How do you find human sources PR practitioners Good first step Groups often list expert contacts Primary duty for PR reps Why is the good for an organization Limitations Reporters want diversity of opinion Reporters need non official sources too Finding Sources through personal contacts Every person you meet source Up and down the ladder These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute look for people quoted by other sources but conduct your own interview Have sources give you ideas of who else to talk to Make sure you reach out to those with opposing points of view Look for other types of diversity in your sources Anonymous Sources Categories On the record Off the record Not for attribution background Deep background not used in the story PR professionals understand the rules Everything is on the record unless agreed before the interview starts Used rarely in news Leads to credibility issues can be abused But can help reporters break important news of public interest Shield Laws Showing stories to your source Ethics Differences in PR and news How much do you send your source Pros Cons Think of this in light of your profile assignment
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