Research Methods in PsychologyKitty Genovese IncidentWhy did this happen? I. Empirical ProcessA). Develop A Theory -B). Generate a Hypothesis-C). Conduct ResearchD). Evaluation of DataII. Types of StudiesVariable:A). Descriptive1. Case Study:Problems:2. Observational Techniques- Naturalistic-Participant-ImagingProblems:-Reactivity-Observer Bias and Experimenter Expectancy Effect-Ethical Concerns3. Surveys and other Self-report Measures:Problems:-Inaccurate Responses: Self-report Bias & Yea-Saying-Sampling ProblemsB). Correlational4. Correlational Research:Strength:Positive Correlation:Negative Correlation:Zero Correlation:Problems:-Third variable problem-Can't determine causalityC). Experimental5. EXPERIMENTAL METHOD: ONLY WAY TO DETERMINE CAUSE ANDEFFECTIndependent Variable:Dependent Variable:TEST OF KITTY GENOVESE- Hypothesis- Independent Variable- Dependent Variable- Random AssignmentProblems:-Confounding Variable-Generalizability 6. Quasi-Experiment: Uses Pre-existing GroupsUsed When Unethical Or Impossible to Randomly
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