LEARNING IDEF: Relatively permanent change in behavior as a result of experienceI. Classical or Pavlovian Conditioning: learning by association A). Pavlov's famous Experiment 1. Present UCS: Get UCR2. Present CS3. Pair CS with UCS4. Test learned response to CS: CR B). Characteristics of CR1. Amplitude and Latency2. Form3. Generalization4. Discrimination5. Extinction6. Spontaneous Recovery C). How To Identify Stimuli 1. What response occurs without training ?2. What is the stimulus that produces that response ?3. What stimulus is paired with the UCS during training ?4. What response is produced by the CS ?D. Examples and Applications 1. Conditioned Emotional Responses: Little Albert and Phobias2. Behavior Therapies3. Advertising LEARNING III. Instrumental or Operant Conditioning: learning by outcome A).Shaping by Reinforcement 1. Skinner Box: environment which is "operated " on.2. Reinforcement follows selected behavior3. Desired behavior occurs more often4. Consequences CONTINGENT on behavior B). Consequences can Increase or Decrease Behavior 1. Reinforcement: a). Positiveb). Negative2. Punishmenta). Presentationb). RemovalIII. Cognitive or Observational Learning: learning by watching others1. Bandura and Bobo Doll: Implications for media violence and pornography ?2. "Feerless Peer"3. When do we use observational learning?a). Complex behaviorsb). Consequences of model's behavior: Vicarious
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