Front Back
West influenced by
Greeks (terms of similiarity)
East influenced by
Confucian notions of holism, harmony, and fluctuation (terms of relationships)
Human Information Processing
Stage 1: Input/Sensation Stage 2: Storage/Memory Stage 3: Recall/Retrieval
Stage 1: Input/Sensation
raw info. is taken in through the senses call perception.
Perceptual Filters
Physiological, sociological, and psychological.
Physiological filters
natural differences between people's senses
Sociological filters
based on group memberships an demographics
Psychological filters
attitudes, beliefs, and dispositions
Westerners are more likely to lose_______ as they age than Africans
Hearing
Stage 2: Storage/Memory
Mainting information over time, short term and long term, once information is sensed it is then processed
Short Term member
7 +- 2 or working memory
Long term
duration of storage, may be held for a lifetime
Episodic long term memory
pertaining to the unique experiences of the individual
Semantic long term memory
concepts, language, etc.
Procedural memory
riding a bike, sending an email, etc
Stage 3: Recall/Retrieval
essential or else memory is useless
interference
occurs when other information intrudes on stored information
Low Competence & Low warmth
Contempt (out-group)
Low Competence & High Warmth
Pity (paternal stereotype)
High competence & Low Warmth
Admiration (envious stereotype)
High competence & high warmth
Pride (in-group)
High warmth
active facilitation
Low Warmth
Active harm
High competence
Passive facilitation
low competence
passive harm
Membership groups: Voluntary
Religion, occupation, political party
membership groups: involuntary
age, race, sex
nonmembership groups: voluntary
eligible but choose not to join
nonmembership groups: involuntary
want to join but cannot due to qualifications
reference group
may or may not belong but with which we identify in some important way
Dimensions of Cross Cultural Role Variation
Personableness, Formality, Hierarchy, Deviation
Social Stratification
Rank ordering of roles within a group
Brahmins
Priests/Seers with spiritual powers
Kshatriyas
Warriors and Rulers
Vaisyas
Merchants
Sudras
Serve the needs to top three tiers
Patriarchal
Father or eldest male is the head of the family
Matriarchal
equality and need based, lineage is traced through female line
Nuclear family
low context, individualistic, low power distance cultures
Extended family
high context, collectivistic, and high power distance cultures
Sapir-Whorf Hypothesis
agrees that language and though are tightly related, humans think in language
syntax/grammer
rules of language
inflected syntax
add endings to words, in order to determine the actor and the object
Nonverbal primacy
when two messages are contradictory
Kinesics
body movements
hand gestures that have a direct literal vernal translation "the bird"
hand gestures that have a direct literal vernal translation "the bird"
illustrators
hand and arm movements that accompany speech or function to accent or complement what is being said. "peace sign"
Occulesics
eye behaviors
paralanguage
vocalics everything about voice except the words
proxemics
perception and use of space
haptics
use of touch
olfactics
sense smell

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