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memory
the capacity to preserve and recover information
encoding
the processes that determine and control how memories are formed
storage
the processes that determine and control how memories are stored and kept over time
retrieval
the processes that determine and control how memories are recovered and translated into performance
iconic memory
the system that produces and stores visual sensory memories
echoic memory
the system that produces and stores auditory sensory memories
rehearsal
a strategic process that helps to maintain short-term memories indefinitely through the use of internal repetition
memory span
the number of items that can be recalled from short-term memory in their proper presentation order on half of the tested memory trials
chunking
a short-term memory strategy that involves rearranging incoming information into meaningful or familiar patterns
long-term memory
the system used to maintain information for extended periods of time
episodic memory
a memory for a particular event, or episode, that happened to you personally, such as remembering what you ate for breakfast this morning or where you went on vacation last year.
semantic memory
knowledge about the world, stored as facts that makes little or no reference to one's personal experience
procedural memory
knowledge about how to do things, such as riding a bike or swinging a golf club
elaboration
the encoding process in which you actively relate new information to the already-stored contents of long-term memory
distinctiveness
refers to how unique or different a memory record is from other things in memory
visual imagery
the processes used to construct an internal visual image
distributed practice
spacing the repetitions of to-be-remembered information over time
primacy effect
the better memory of items near the beginning of a memorized list
mnemonic devices
special mental tricks that help people think about material in ways that improve later memory. these tricks require the use of visual imagery.
method of loci
a mnemonic device in which you choose some pathway, such as moving through the rooms in your house, and then form visual of the to-be-remembered items sitting in locations along the pathway.
peg-word method
a mnemonic device in which you form visual images connecting to-be-remembered items with retrieval cues
flashbulb memories
rich memory records of the circumstances surrounding emotionally significant and surprising events
free recall
a testing condition in which a person is asked to remember information without explicit retrieval cues.
cued recall
a testing condition in which people are given an explicit retrieval cue to help them remember
transfer-appropriate processing
the idea that the likelihood of correct retrieval is increased if a person uses the same kind of mental processes during testing that he or she used during encoding
schema
an organized knowledge structure in long-term memory
implicit memory
remembering that occurs in the absence of conscious awareness or willful intent
explicit memory
conscious, willful remembering
forgetting
the loss of accessibility to previously stored material
decay
the proposal that memories are forgotten or lost spontaneously with the passage of time
retroactive interference
a process in which the formation of new memories hurts the recovery of old memories
proactive interference
a process in which old memories interfere with the establishment and recovery of new memories
repression
a defense mechanism that individuals use, unknowingly, to push threatening thoughts, memories, and feelings out of conscious awareness.
amnesia
forgetting that is caused by physical problems in the brain, such as those induced by injury or disease
retrograde amnesia
memory loss for events that happened prior to the point of brain injury
anterograde amnesia
memory loss for events that happen after the point of physical injury
thinking
the processes that underlie the mental manipulation of knowledge, usually in an attempt to reach a goal or solve a problem
grammar
the rules of language that enable the communicator to combine arbitrary symbols to convey meaning
phonology
rules governing how sounds should be combined to make words in a language
syntax
rules governing how words should be combined to form sentences
semantics
the rules used in language to communicate meaning
phonemes
the smallest significant sound units in speech
morphemes
the smallest units in a language that carry meaning
surface structure
the literal ordering of words in a sentence
deep structure
the underlying representation of meaning in a new sentence
pragmatics
the practical knowledge used to comprehend the intentions of a speaker and to produce an effective response
category
a class of objects (people, places, or things) that most people agree belong together.
defining features
the set of features necessary to make objects acceptable members of a category
family resemblance
the core features that category members share; a given member of the category may have some but not necessarily all of these features
prototype
the best or most representative member of a category
category exemplars
specific examples of category members that are stored in long-term memory
basic-level categories
the level in a category hierarchy that provides the most useful and predictive information
well-defined problem
a problem with a well-stated goal, a clear starting point, and a relatively easy way to tell when a solution has been obtained
ill-defined problem
a problem, such as the search for "happiness" that has no well-stated goal, no clear starting point, and no mechanism for evaluating progress.
functional fixedness
the tendency to see objects, and their functions, in certain fixed and typical ways
algorithms
step-by-step rules or procedures that, if applied correctly, guarantee a problem solution
heuristics
the rules of thumb we use to solve problems; can be applied quickly, but does not guarantee that a solution will be found
means-end analysis
a problem-solving heuristic that involves devising actions, or means, that reduce the distance between the current starting point and the desired end or goal state
working backward
a problem-solving heuristics that involves starting at the goal state and moving back towards the starting point to see how the goal state can be reached
searching for analogies
a problem-solving heuristic that involves trying to find a connection between the current problem and some previous problem you have solved successfully
mental set
the tendency to rely on well-established strategies when attempting to solve problems
insight
the moment when a problem solution seems to pop suddenly into one's mind.
decision making
the thought processes involved in evaluating and choosing from among a set of alternatives; it usually involves some kind of risk
framing
the way in which the alternatives in a decision making situation are structured
confirmation bias
the tendency to seek out and use information that supports and confirms a prior decision or belief
belief persistence
in decision making, the tendency to cling to initial beliefs when confronted with disconfirming beliefs
representativeness heuristic
the tendency to make decisions based on an alternative's similarity, in relation to an ideal. For example, people decide whether a sequence is random based on how irregular the sequence looks
availability heuristic
the tendency to base estimates on the ease with which examples come to mind
sensory memory
an exact replica of an environmental message, which usually lasts for a second or less
short-term memory
a limited-capacity system that we use to hold information after it has been analyzed for periods lasting less than a minute or two.
primacy effect
the better memory of items near the beginning of a memorized list

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