BUS 1050 1nd Edition Lecture 16 Outline of Last Lecture I 4Ps Marketing Strategies Outline of Current Lecture II Aquinas and Marketing III Darwin IV Promotions Current Lecture Aquinas First Article Status of business practice and the church practices Price Just Price Product Substance Quantity Quality Promotion Safety Caveat vendor Place Anti Aristotelian Italy Law of the lands in 1965 It is just to deceive one another Seller to lie to buyer Sinful to deceive and sell things for over just price Just Price cost of goods labor expense No Profit P 253 L59 3 folds of Church Respect to substance Respect to Quantity Thomistic Downsizing P254 L65 If the product being sold may hurt someone then you must be clear to buyer P255 L10 Defects must be stated to those who offer to buy POP Point of Purchase Affirmative disclosures Current status of economy is 20 homofaber P255 L 85 According to The Politics Aristotle Do not want to engage in markup pricing P256 L9 Trading Profits are not virtuous or necessary These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Darwin Uncontrollable External Variables 1 Competition 2 Economic 3 Cultural 4 Legal Regulatory 5 Technological 6 Natural Physical 4 5 6 Effect on 4Ps Darwin Adaptation We are the way we are due to our genes that allowed us to adapt Ex Inclimate weather Herbert Spencer Influenced by Darwin wrote monographs Promotion Inform Persuade Remind Forms Internet Radio Outdoor TV Publications Sales Promotions Designed to make ads better TPR Temporary Price Reduction Personal Selling Consumer Decision Making Process Problem Recognition Information Search Evaluation of Alternatives Purchase Purchase Behavior
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