BUS 1050 1nd Edition Lecture 17 Outline of Last Lecture I Marketing and Promotions Outline of Current Lecture II Accounting and Marketing III Veblen IV Galbraith Current Lecture Conclude Marketing Intro to Accounting John Galbraith not assigned in readings but should study Primatology Anthropology Philosophy Nietzche Freud Adler Political Science Public Relations Dilenschneider Political Science Machiavell Hobbes Locke Rousseau Veblen consumer behaviorist Vecuniary Emulation Trophy Hunting Conspicuous Consumption Canons of expenditure and repute Standard of Living Theory of the Liege of Class Power is not measured relative to income but rather possessions More power More predatory Influences people to move from powerlessness to more power P270 L46 Root of ownership is emulation P271 L35 85 Believes that real power comes from real courageous acts P272 L14 Those that don t get income of properties will suffer and fail P275 275 in depth about conspicuous consumption These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute P276 L25 Genuine of leisure Costly entertainments P278 L25 L39 Canons of Expenditure Brands represent power Buying family brands are middle class aspirations Buying luxury represent upper class aspirations Price of product represents aspirations for power Expenditure is product selling in relation to price P278 L52 Standard of living and breaking physical and natural habits 1956 The Affluent Society Biggest business book seller Galbraith award winner Chapter The dependence effect About revenue and demand It now produces the demand that it used to satisfy The development of creating demand synthesis Marketing approaches advertisement Born to satisfy needs Demand 2 is unjust to a moral society Galbraith Marketing is safest bet to civilization from war and de evolution
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