JAMS 214 1st Edition Lecture 7 1 What is the nag factor and how do advertisers use it to market to children The amount of times a child asks their parent for what they want before their parent finally caves in 2 Summarize early attempts to regulate advertising to children Why were these unsuccessful Late 70s FTC put a ban on advertising for children 8 and under Started from sugar cereals and cavities and that children 8 and under cant understand the real reason for advertisements Big toy and cereal companies went to congress to get the laws revoked Pressure from advertisers and marketers resulted in taking away a lot of right for the FTC and children s marketing Here at Scott Naturals we make the decisions that serve us all better By tossing the inner tube we save trees and the environment One flush at a time So go ahead and be clean and green choose Scott Socially conscious never looked so good Norco makes performance a new standard so you can ride tough We take pride in the days that you get to spend outdoors in the rugged terrain on our trail bikes Because we all know that when it comes down to it it s the freedom in adventure that keeps you going back for more Pick your bike find your trail Norco isn t going to let you down 3 How are advertisers using psychological and behavioral science to market to children Product placement in video games and movies so they tie emotions to the product themselves Different groups are publishing articles on children s behaviors as well as focus groups Filming kids and putting kids under the microscope for research 4 What strategies do marketers use to emphasize the social meaning of products Internet chat and play games and watch videos all while immersed in product Commercialism has come into the school industry because of the lack of governmental funding Slumber parties hosted by girls who are instructed to market to their friends Products will define the kid as an individual What you buy is who you are You are what you have what you buy what you own And if you don t have it you are a nobody These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute 5 What is the cradle to grave strategy Kids are the next adult consumer Get t hem hooked when they are young and you will have their brand loyalty until they die 6 Describe the controversy surrounding Baby Einstein and Brainy Baby learning systems Good media is better than regular media Parents insecurities dictate that if they don t buy their children these learning fun games they wont learn as fast as other kids There are no claims to support that 7 Describe two suggestions for change in marketing to children presented in the documentary Putting kids into the real world and let them learn social functioning