Lecture 11Race and stereotypesRae is not “real” but it is real in its consequencesSTEREOTYPING: assume that all people with a particular characteristic are the sameDangerous when applied to people, especially those with little social power or considered marginalHarmful when used to depict “positive” attributesEx. Native Americans- stoic or aligned with nature, but the problem becomes when we cannot understand who these people are outside of their stereotype. Ex. The casting by students of a sitcom that must include a native American (every single group cast the native American in 1 of 2 ways- nature lover or worked in a casino)Ex. Asians as “model minority”Overt and inferential racismOver racism=open about being racist or openly advancing a racist point of viewInferential racism= depictions of race that rely on naturalized and normalized racist assumptionsMore widespreadLargely invisibleRace and stereotypesVicious stereotypesUse types of people as symbols of undesirable characteristicsEX. PovertyEx. Old ad where an angelic looking white little girl is asking the black girl why her mother didn’t wash her with the better soapCurrent ad for the “angels and devils” little black and white girl- for unites colors of BentonStuart hall: grammar of raceGRAMMAR OF RACE: common stereotypical tropes used to depict people of colorExamples of the “GRAMMAR OF RACE”1.slave figure/ mammy figure2.primitive or stoic native3. Clown or entertainer4.urban=cool (for whites)5. Multiculturalist1. slave figure/mammy figureservants are happy and graciousMISSING realities of slavery and representations of African American family homeEx. Jello and aunt jemimaStories reinforce one anotherMammies--- “downhome” cooking^ ^l Slavery ll lv vPre-civil war south --- simpler times2. primitive or stoic nativeex. Keep America beautiful adex. Land o lakes productsex. Honda’s use original parts ad3. clown or entertainerexaggerated featuresexaggerated personality4. Urban = coolignores lived realities of neighborhood segregationcommodity-driven empowerment5. multiculturalistex. Old spice campaignpost racial politics and considering and thinking racism is over6. tokenisminclusion of minorities as an afterthoughtsuperficial effect to appear multicultural by simply adding a “token” minoritytokenism test: reverse portrayalsscenario: family road tripwhite family taking a tripAfrican American friend or adopted child includedAlternative options:African-American family on a road tripAfrican-American family with a white child brought along2008 study of cartoon networkwhites and African Americans are overrepresented, almost no children of other races shownonly one child appeared on screen alone in 381 commercialsmost children of color in girls’ adsgirls from minority groups: most often shown doing domestic choresSelf-esteem and social learning of stereotypesBeauty standardsBeyonce- lightened skin tone in adsEurocentricPresumes white perspective on beautySkin toneHair textureFacial featuresRace ethnicity and humorAccents and dialectsEx the “happy” commercial and rasta dialect with a white man from MinnesotaFollowing the logicJamaica: relaxed/like taking it easyAka: lazyPeople of colorOffice workers: uptight/too focused on workAka: hard workingEuro descentInclusion, roles, and controlThree dimensions of minority group portrayals:1.inclusiondo media producers include images, views, and the cultural frameworks of minority groups?2.media rolesin minority groups are included, what roles are they given and how ar they portrayed?3. Control of productiondo minority groups have control over how they are portrayed?Social inequality and media representationThere is great significance in how the media portrays the world, because these portrayals influence our perceptions of the real world.JAMS 214 1st EditionLecture 11 Race and stereotypes- Rae is not “real” but it is real in its consequences- STEREOTYPING: assume that all people with a particular characteristic are the sameo Dangerous when applied to people, especially those with little social power or considered marginalo Harmful when used to depict “positive” attributes Ex. Native Americans- stoic or aligned with nature, but the problem becomes when we cannot understand who these people are outside of their stereotype. Ex. The casting by students of a sitcom that must include a native American (every single group cast the native American in 1 of 2 ways- nature lover or worked in a casino) Ex. Asians as “model minority” Overt and inferential racism- Over racism=open about being racist or openly advancing a racist point of view- Inferential racism= depictions of race that rely on naturalized and normalized racist assumptionso More widespreado Largely invisible Race and stereotypes- Vicious stereotypeso Use types of people as symbols of undesirable characteristics EX. Poverty Ex. Old ad where an angelic looking white little girl is asking the black girl why her mother didn’t wash her with the better soapCurrent ad for the “angels and devils” little black and white girl- for unites colors of Benton Stuart hall: grammar of race- GRAMMAR OF RACE: common stereotypical tropes used to depict people of color- Examples of the “GRAMMAR OF RACE”o 1.slave figure/ mammy figureThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.o 2.primitive or stoic nativeo 3. Clown or entertainero 4.urban=cool (for whites)o 5. Multiculturalist 1. slave figure/mammy figure- servants are happy and gracious- MISSING realities of slavery and representations of African American family home- Ex. Jello and aunt jemima- Stories reinforce one another- Mammies--- “downhome” cooking- ^ ^- l Slavery l- l l v v- Pre-civil war south --- simpler times 2. primitive or stoic native- ex. Keep America beautiful ad- ex. Land o lakes products- ex. Honda’s use original parts ad 3. clown or entertainer- exaggerated features- exaggerated personality 4. Urban = cool- ignores lived realities of neighborhood segregation- commodity-driven empowerment 5. multiculturalist- ex. Old spice campaign- post racial politics and considering and thinking racism is over 6. tokenism- inclusion of