1.inclusiondo media producers include images, views, and the cultural frameworks of minority groups?2.media rolesin minority groups are included, what roles are they given and how ar they portrayed?3. Control of productiondo minority groups have control over how they are portrayed?JAMS 214Review Sheet - JAMS 214 Exam 3Possible Essays: going to have to write about 3.1. Ad Controversies (Tobacco, Alcohol, and Pharmaceutical Ads)- How each use segmentationo All the ways we divide up the market of people who would buy the product based on niche groups (demographic, psychographic)o Tobacco uses broader social issues to focus on customer- feminism, social rights (“you’vecome a long way baby” ads), reach out to people on boards of social right issues. Age, race, and gender used as factorso Alcohol- segments the audience a lot less but focus on the younger generation. They do have different products they create for young people (ex. Sparks and the fruit packet time items)o Pharmaceutical ads- do more of problem and solution approach. Target a certain consumer with a certain consideration.- Differences in regulation process between these industrieso Pharmaceutical and tobacco is regulated the most (testing, advertising They used to try to advertise very close to schools, extra unhealthy products to people of color, creating animated characters to appeal to kids, and putting products in places that people are under 18o Alcohol advertising is the most self regulated (the Neil Patrick Harris ad that talks about how he cant drink on-screen… its not illegal so he can but alcohol regulates it self)o Spending a lot of $$ to rebrand certain products as new medicines except they are not because the patent is about to expire, and they don’t have to re test the product. (ex. Viagra used to be a heart medicine) (ex. Prozac tried to rebrand as a PMDD pre-menstrual product for women to take one week a month (which is harmful more than helpful)) They don’t want to test again because its expensive and lengthyo Pharmaceuticals also have been trying to keep the information from the public- the medicine kept from the public that caused heart attacks2. CARU self-regulation standards and common youth advertising appealsa. CARU- the big organization that does all sorts of self-regulation of advertisers in the children’s advertising.i. To prevent any time of legislation to advertising to children in the usii. There are many places in Europe that don’t allow people to advertise to childrenat all because they believe they don’t have the capacity to understand the difference between real and advertisingiii. Appeals to childrenThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.1. Planting fears of having problems so people wont like them2. The cool factor3. Increasing sexualization or that children are like small adults (ex. Abercrombie sells thongs)4. A dual message for kids and parents. One message for kids and one message for parents (ex. Kix. Healthy but also fun)iv. Some of those regulations are1. Clear distinction between reality and fantasy2. List if it comes with accessories or if you need to get them3. Avoid any type of damaging stereotypes that might hinder their capacityto learn4. Foster a healthy environment between children or parent 3. Differences between subordination of women in advertising & hyper masculinity for men in advertising a. womeni. License withdrawl (women are looking up and away from the camera not at the camera the head cant)ii. Women as products- parts of bodies are actually cut apart in the context of ads (the legs, the arms, the chest)iii. Childish poses- adult women dressed as sexy kidsiv. Phsycially women will less likely be shown as less powerful positions and smallerin the frame. Prostration and body lowered, lounged, and slouched which suggest availability and vulnerabilityb. Meni. Products are shown as machineryii. The idiot maniii. Food is a competition or huge and enough to feed a small village- the male version of dr pepperiv. Men are sexualized its considered funny4. Stereotyping: Grammar of Race tropes a. The slave and mammy figure that shows that servants are happy and graciousb. Indians are considered stoic and earthly- the primitive native person. The Indian portrayed in the keep America beautiful ad which was actually an Italian man. Land o lakes branding and advertising. The vogue covor and lebron james made ot look like an old ad for The Hun. The Honda animalistic ad of a car and a black person’s face being transformed into a car with the tagline of “use original parts”i. (Refer to 5 tropes of grammar of race)Other Terms:- Advertising Regulation Agencies (FTC, FCC, FDA)o Know what they are technically in charge of regulating Federal Trade Commission- promotion of consumer protection and elimination and prevention of anticompetitive business practices (monopolies)- Protect consumers, maintain competition, advance performance Federal Communication Commission regulates interstate and international communications by radio, television, wire, satellite and cable.  Food and Drug Administration- regulates all pharmaceutical testing and products-- but they are not always great at insuring that.- Issues with self-regulationo Relies on citizens to submit complaintso Federal Trade Commission is limited in what it can regulate and in staff to do regulationso Very few sanctions and many times just a slap on the wristo Little to no corrective advertisingo Self regulatory agencies get funding from some of the same sources they are supposed to be regulating creating a conflict of interest.- Cradle-to-Grave strategy (from film)o A marketing strategy that advertisers use when they are trying to think about starting to market to kids (the cradle). Marketing is geared to kids at younger and younger ages because then you get them hooked for life and they are brand loyal. - Nag Factor (from film)o the amount of times a child asks their parent for what they want before their parent finally caves in.- Self-Regulation standards of CARUo CARU- the big organization that does all sorts of self-regulation of advertisers in the children’s advertising. To prevent any time of legislation to advertising to children in the us There are many places in Europe that don’t allow people to advertise to childrenat all because they believe they don’t