UW-Milwaukee JAMS 214 - Greenwashing (4 pages)

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Greenwashing



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JAMS 214 1st Edition Lecture 18 Green washing 1 Hidden tradeoff company associates themselves with eco friendly concept but actually is just making extra money off of the product 2 No proof 3 Vagueness loosely linking a product with environmental causes consumers often misunderstand o Ex Clorox go green 4 Lesser of two evils claim distracts from greater environmental impact o ex coco cola plant bottle sugar cane based bottle but they are cutting down the rainforest in order to make bottles and lack of recycling in general 5 Fibbing companies lie about environmental claims or hide their work in curbing regulations o ex apple 6 False labeling giving the impression of third party endorsement where no such endorsement exists o ex sierra club actually doesn t endorse Clorox greek works products other tactics 1998 memo train climate deniers in public relations tactics public information campaign similar to tobacco industry Cultural citizenship Shift from o CIVIC PARTICIPATION political citizenship To o CULTURAL CITIZENSHIP We define ourselves and our activism through common experiences and resources o Ex city branding o Ex subcultures Citizenship and consumption Citizens members of a political system o Vote seek to influence policy Consumers members of a market o Buy or not The line between citizenship and consumerism often blurs o Consumer activism o Standard of living These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Purchaser citizens Cohen o right after WW2 o when consumer spending and standard of living becomes key to ability o when citizen activists use their spending power to reward responsible business o use their influences as voters to push for policies that ensure better treatment to consumers in the market safety competitive conditions etc consumer citizenship individual who makes choices based on ethical soial economic and ecological considerations o caring ethical consumption not regulation products are the solution to global problems individual purchasing decisions can and will make a difference mostly aimed at women promotes weak citizenship focus on helping corporations legally obligated to privilege profit o can they also sole the problems they created Engaged corporate social responsibility alter means of production and dissemination Disengaged corporate social responsibility the more successful a company is the more money it can donate no matter how and where that profit was obtained Distance vs proximate others Boycotting Organized campaign to persuade consumer snot to buy a product or service Logic economic pressure will force a company to change its behavior o Ex Boston tea party 1773 o Ex The Jungle 1906 o Ex Silk Boycott 1930s o Ex don t buy where you cant work 1920 s 1960 s o Ex Unsafe At Any Speed 1965 Longtime part of American political tradition Often attached to a larger social movement o Abolitionism o Civil rights movement o Labor movement o Human rights Production issues Export zones and factory conditions o Treatment of workers environmental convers o real jobs vs temp jobs boycotts and buycotts corporate policies o conservative or liberal cultural values ex dump starbucks and eat more chickn but not at chick fil a political buying or outsourcing responsibility Pay a premium to feel good about a purchase o But this requires little knowledge about the social issues at stake Info gathering Pro social brands o Ex paul newman s own o Ex ben and jerry s o These marketing gimmicks with the logos become an advertising short cut 2 Point of sale technologies o ex boycott an app to scan bar codes in and sees if they are actually a good corporation 3 Social media o ex carrot mob helps draw attention to corporations that are making better social decisions o Social media go daddy SOPA go daddy com Netflix raise prices Social media Verizon Buying or not is a significant first step o Signals social awareness In order to become truly political though that awareness needs to build into a social movement o Can then influence policymaking


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