Green washing1. Hidden tradeoff- company associates themselves with eco-friendly concept but actually is just making extra money off of the product2. No proof3. Vagueness: loosely linking a product with environmental causes; consumers often misunderstand.Ex. Clorox go green4. Lesser of two evils: claim distracts from greater environmental impactex coco cola plant bottle- sugar cane based bottle but they are cutting down the rainforest in order to make bottles and lack of recycling in general5. Fibbing: companies lie about environmental claims or hide their work in curbing regulationsex. apple6. False labeling: giving the impression of third party endorsement where no such endorsement existsex. sierra club actually doesn’t endorse Clorox greek works productsother tactics1998 memo: train climate deniers in public relations tacticspublic “information” campaign similar to tobacco industryCultural citizenshipShift fromCIVIC PARTICIPATION (political citizenship)ToCULTURAL CITIZENSHIPWe define ourselves and our activism through common experiences and resourcesEx. city brandingEx. subculturesCitizenship and consumptionCitizens: members of a political systemVote: seek to influence policyConsumers: members of a marketBuy (or not)The line between citizenship and consumerism often blursConsumer activismStandard of living“Purchaser citizens”(Cohen)right after WW2when consumer spending (and standard of living) becomes key to abilitywhen citizen activists use their spending power to reward responsible businessuse their influences as voters to push for policies that ensure better treatment to consumers in the marketsafety, competitive conditions, etc.consumer citizenshipindividual who makes choices based on ethical, soial, economic and ecological considerationscaring= ethical consumption, not regulationproducts are the solution to global problemsindividual purchasing decisions can and will make a differencemostly aimed at womenpromotes weak citizenshipfocus on “ helping”corporations: legally obligated to privilege profitcan they also sole the problems they created?Engaged corporate social responsibility: alter means of production and disseminationDisengaged corporate social responsibility: “the more successful a company is, the more money it can donate—no matter how and where that profit was obtained”Distance vs. proximate othersBoycottingOrganized campaign to persuade consumer snot to buy a product or serviceLogic: economic pressure will force a company to change its behaviorEx. Boston tea party (1773)Ex The Jungle (1906)Ex. Silk Boycott (1930s)Ex. “don’t buy where you cant work” (1920’s-1960’s)Ex. Unsafe At Any Speed (1965)Longtime part of American political traditionOften attached to a larger social movementAbolitionismCivil rights movementLabor movementHuman rightsProduction issuesExport zones and factory conditionsTreatment of workers, environmental convers“real jobs” vs. temp jobsboycotts and buycottscorporate policiesconservative or liberal cultural valuesex. dump starbucks, and eat more chickn but not at chick-fil-apolitical buying or outsourcing responsibility?Pay a premium to feel good about a purchase,…But this requires little knowledge about the social issues at stakeInfo gatheringPro social brandsEx. paul newman’s ownEx. ben and jerry’sThese marketing gimmicks with the logos become an advertising short cut2. Point of sale technologiesex. boycott an app to scan bar codes in and sees if they are actually a good corporation3. Social mediaex. carrot mob helps draw attention to corporations that are making better social decisionsSocial media—go daddy & SOPAgo daddy.comNetflix- raise pricesSocial media- VerizonBuying (or not) is a significant first stepSignals social awarenessIn order to become truly political, though, that awareness needs to build into a social movementCan then influence policymakingJAMS 214 1st EditionLecture 18Green washing- 1. Hidden tradeoff- company associates themselves with eco-friendly concept but actually is just making extra money off of the product- 2. No proof- 3. Vagueness: loosely linking a product with environmental causes; consumers often misunderstand. o Ex. Clorox go green - 4. Lesser of two evils: claim distracts from greater environmental impacto ex coco cola plant bottle- sugar cane based bottle but they are cutting down the rainforest in order to make bottles and lack of recycling in general- 5. Fibbing: companies lie about environmental claims or hide their work in curbing regulationso ex. apple- 6. False labeling: giving the impression of third party endorsement where no such endorsement existso ex. sierra club actually doesn’t endorse Clorox greek works productsother tactics- 1998 memo: train climate deniers in public relations tactics- public “information” campaign similar to tobacco industry Cultural citizenship- Shift from o CIVIC PARTICIPATION (political citizenship)- Too CULTURAL CITIZENSHIP- We define ourselves and our activism through common experiences and resourceso Ex. city brandingo Ex. subculturesCitizenship and consumption- Citizens: members of a political systemo Vote: seek to influence policy- Consumers: members of a marketo Buy (or not)- The line between citizenship and consumerism often blurso Consumer activismo Standard of livingThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.- “Purchaser citizens”(Cohen)o right after WW2o when consumer spending (and standard of living) becomes key to abilityo when citizen activists use their spending power to reward responsible businesso use their influences as voters to push for policies that ensure better treatment to consumers in the market safety, competitive conditions, etc. consumer citizenship- individual who makes choices based on ethical, soial, economic and ecological considerationso caring= ethical consumption, not regulation- products are the solution to global problems- individual purchasing decisions can and will make a difference- mostly aimed at women- promotes weak citizenship focus on “ helping”- corporations: legally obligated to privilege profito can they also sole the problems they created?- Engaged corporate social responsibility: alter means of production and dissemination- Disengaged corporate social responsibility: “the more successful a company is, the more money it can donate—no matter