UW-Milwaukee JAMS 214 - Greenwashing (4 pages)

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Greenwashing



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Greenwashing

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greenwashing


Lecture number:
18
Pages:
4
Type:
Lecture Note
School:
University of Wisconsin-Milwaukee
Course:
Jams 214 - Advertising in American Society
Edition:
1

Unformatted text preview:

JAMS 214 1st Edition Lecture 18 Green washing 1 Hidden tradeoff company associates themselves with eco friendly concept but actually is just making extra money off of the product 2 No proof 3 Vagueness loosely linking a product with environmental causes consumers often misunderstand o Ex Clorox go green 4 Lesser of two evils claim distracts from greater environmental impact o ex coco cola plant bottle sugar cane based bottle but they are cutting down the rainforest in order to make bottles and lack of recycling in general 5 Fibbing companies lie about environmental claims or hide their work in curbing regulations o ex apple 6 False labeling giving the impression of third party endorsement where no such endorsement exists o ex sierra club actually doesn t endorse Clorox greek works products other tactics 1998 memo train climate deniers in public relations tactics public information campaign similar to tobacco industry Cultural citizenship Shift from o CIVIC PARTICIPATION political citizenship To o CULTURAL CITIZENSHIP We define ourselves and our activism through common experiences and resources o Ex city branding o Ex subcultures Citizenship and consumption Citizens members of a political system o Vote seek to influence policy Consumers members of a market o Buy or not The line between citizenship and consumerism often blurs o Consumer activism o Standard of living These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Purchaser citizens Cohen o right after WW2 o when consumer spending and standard of living becomes key to ability o when citizen activists use their spending power to reward responsible business o use their influences as voters to push for policies that ensure better treatment to consumers in the market safety competitive conditions etc consumer citizenship individual who makes choices based on ethical soial economic and ecological considerations o caring



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