COM 229 Lecture 12Outline of Last Lecture I. Critical Approach Outline of Current Lecture (Concertive Control)II. Control III. IdentificationIV. DisciplineV. Feminism Current LectureConcertive Control Control Simple Control- direct exertion of authority. (placed in position of power) Technological Control- via processes. Procedural. Who else has control in the system. Bureaucratic control – Hierarchical structure. (Because I rank above you)Concertive Control- social/ team-based pressure (HR organizations) (lateral) ex. Systematic soldiering/ groupthink Identification Perception of belongingness; self tied to group.DisciplineGroup rewards/punishes for conforming/deviating behavior.Feminism (Critical Lens)A lot of systems are there to reinforce patriarchy How does this relate to hegemony? People want to keep the system as is. These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.Patricarchal traits; individualism, cause-and-effect, autonomyMatriarchal traits: emotion, empathy, intuition, cooperation.They have to rely on patriarchal traits even in positions in