UA COMM 101 - Perception (3 pages)

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COMM 101 Lecture 7 Outline of Last Lecture I Research A Definition B Focus on Message Related Behavior C Theories Models D Components of Communication Research i Theory ii Method iii Results iv Discussion II Communication Theory a General Definition of Theory i Abstract ii Constructed b Types of Theories i Implicit ii Explicit III Traditions in the Field of Communication a Socio Psychological Tradition b Cybernetic Tradition c Rhetorical Tradition d Semiotic Tradition e Socio Cultural Tradition f Critical Tradition g Phenomenological Tradition Outline of Current Lecture I Perception II Stages of Perception a Selection b Organization c Interpretation III Object Characteristics that Affect Perception a Intensity These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute b Repetition and Pattern c Changes of Repetition and Pattern IV Perceiver Characteristics that Affect Perception a Point of View b Present Needs and Purposes c Expectations V Communication Issues Associated with Perception a Self Concept and Self Esteem i Self Concept ii Self Esteem b Impression Formation i Primacy Effect ii Recency Effect Current Lecture I Perception the process by which you filter and interpret what your senses relay so that you can create a meaningful picture of the world II Stages of Perception a Selection when you choose what to focus on ie when looking at an entire lecture hall you can t focus on everything must choose an area student etc b Organization when you sort the information and process it c Interpretation when you make sense of the information pull it all together into the meaningful picture III Object Characteristics that Affect Perception object refers to what your senses are gathering information about a Intensity you are more likely to notice things that are more intense ie This is why Prof Tusing uses a microphone to amplify his voice why so many ads use bright colors b