COMM 101 Lecture 7 Outline of Last Lecture I. ResearchA. DefinitionB. Focus on Message-Related BehaviorC. Theories/ModelsD. Components of Communication Researchi. Theoryii. Methodiii. Resultsiv. DiscussionII. Communication Theorya. General Definition of Theoryi. Abstractii. Constructedb. Types of Theoriesi. Implicitii. ExplicitIII. Traditions in the Field of Communicationa. Socio-Psychological Traditionb. Cybernetic Traditionc. Rhetorical Traditiond. Semiotic Traditione. Socio-Cultural Traditionf. Critical Traditiong. Phenomenological TraditionOutline of Current Lecture I. PerceptionII. Stages of Perceptiona. Selectionb. Organizationc. InterpretationIII. Object Characteristics that Affect Perceptiona. IntensityThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.b. Repetition and Patternc. Changes of Repetition and PatternIV. Perceiver Characteristics that Affect Perceptiona. Point of Viewb. Present Needs and Purposesc. ExpectationsV. Communication Issues Associated with Perceptiona. Self-Concept and Self-Esteemi. Self-Conceptii. Self-Esteemb. Impression Formationi. Primacy Effectii. Recency EffectCurrent LectureI. Perception: the process by which you filter and interpret what your senses relay so that you can create a meaningful picture of the worldII. Stages of Perceptiona. Selection: when you choose what to focus onie: when looking at an entire lecture hall, you can’t focus on everything – must choose an area, student, etc.b. Organization: when you sort the information and process itc. Interpretation: when you make sense of the information; pull it all together into the meaningful pictureIII. Object Characteristics that Affect Perception (object refers to what your senses are gathering information about)a. Intensity: you are more likely to notice things that are more intenseie: This is why Prof. Tusing uses a microphone to amplify his voice; why so many ads use bright colorsb. Repetition and Pattern: repetition and pattern make it easier to notice/pick up on informationie: dance routines use repetition and pattern in order to give their dances meaning, make more sense, so that they aren’t just a jumble of movementc. Changes of Repetition and Pattern: when you break from repetition/pattern, itgrabs your attentionIV. Perceiver Characteristics that Affect Perception (the person taking in the information is the perceiver – you!)a. Point of View: where you are physically in the worldie: sitting in the front vs. the back of the room can change your perspective onthe classb. Present Needs and Purposes: these are individualized; often refers to short-term needsie: when you are hungry, it is hard to think about anything elsec. Expectations: when you have a certain expectation for an outcome, you are often looking for that outcomeV. Communication Issues Associated with Perceptiona. Self-Concept and Self-Esteemi. Self-Concept: your relatively stable impression of yourself; referred to as ‘negative or ‘positive’ii. Self-Esteem: your feelings of self-worth; referred to as ‘high’ or ‘low’; often varies in shorter time periodsb. Impression Formation: the process of applying judgment (neutrally) to individuals (this does not mean looking down on people, but simply deciding what you think of them, if you can trust them, etc.)i. Primacy Effect: the first information that you get can significantly impact your overall judgment (first impressions can be important)ie: judgments made during a first date or an interviewii. Recency Effect: the last/most recent information that you get can significantly impact your overall judgmentie: a bad week with your long-term significant other can cause you to complain about your relationship in general** these effects mean that humans often overlook the information ‘in themiddle’, which is often the largest amount of information