UA COMM 101 - Research (4 pages)

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Research



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Research

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Discussion on Communication research.


Lecture number:
6
Pages:
4
Type:
Lecture Note
School:
University of Arizona
Course:
Comm 101 - Introduction to the Study of Communication

Unformatted text preview:

COMM 101 Lecture 6 Outline of Last Lecture I Definitions continued from last lecture A Science i Scientific Method B Humanism II Variations in Philosophical Orientations Toward Theory handout on D2L a Supplementary notes on handout i Ways of Knowing What is Reality ii Purpose of Theory iii Research Methods iv Role of the Scholar III Goals for Theory Science a Explanation b Development of Hypotheses c Accurate Prediction d Organization and Simplification e Implementation IV Goals for Theory Humanism a Insight b Clarification of Values c Elegance Aesthetic Criteria d Acceptance e Reform V Research beginning of new lecture topic a Definition Outline of Current Lecture I Research A Definition B Focus on Message Related Behavior C Theories Models D Components of Communication Research i Theory ii Method iii Results These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute iv Discussion II Communication Theory a General Definition of Theory i Abstract ii Constructed b Types of Theories i Implicit ii Explicit III Traditions in the Field of Communication a Socio Psychological Tradition b Cybernetic Tradition c Rhetorical Tradition d Semiotic Tradition e Socio Cultural Tradition f Critical Tradition g Phenomenological Tradition Current Lecture I Research A Definition set of systematic procedures for gathering credible info about some object or process B Focus on Message Related Behavior Communication focuses on the research of messages which can be just about anything ie language an outfit a color in an ad etc C Theories Models Both are used in the research of communication a Theory an explanation using words b Model an explanation usually using pictures D Components of Communication Research i Theory an idea explanation what you think is going to happen in a given situation ii Method where researchers tell us what they are doing such as how they conducted the study ie experiment



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