What is the role of emotional appeal with effective advertising Would you consider humor to be an important element for effective advertisements Why or why not In what circumstances might humor not be appropriate Many companies use emotional appeal to get consumers emotionally attached to a product This is seen in baby product advertising Companies portray products for babies in a way that melts your heart From baby foods to diaper commercials companies find the cutest families to advertise these products Seeing the loving interaction amongst the family gives you that feel good feeling and creates an emotional attachment to the brand or product Studies have shown that consumers remember emotional advertisements more than less emotional advertisements Joubert 2008 Humor is also a very effective tool in advertising This can be seen during the Super bowl Companies choose to take a comical approach to market their products These are effective if they showcase the products and services more boldly that the humor aspect I feel a lot of the Super Bowl commercial forget to do this and people don t even know what the commercial are advertising So humor is not always effective when it comes to advertising Humor is not appropriate when advertising medical products or services Companies need to be very sensitive to consumers when talking about something so personal Humor is not effective when a company is trying to take a sensitive or serious approach to market their products or services Joubert P 2008 October 3 Emotional television advertisements influence viewers Retrieved from http www bizcommunity com What are the keys to creating effective copy and design for advertisements What components does a campaign need to break through the advertising clutter How might we grab the attention of the consumer One key to creating effective copy and design is to focus on a product s unique selling point Crowley 2007 Showing that this product is one of a kind wil perswade consumers to try it Another Key is to have someone famous endorse the product like Neutragena does Another is to use a case study This would entail someone telling their story so consumers believe in the product too This type is seen in hair loss commercials Some more keys to creating effective copy and design are Create a need then show how the product full fills it Associate product with a feeling or emotion Prove how popular the product is Put product to the test Guarentee the product A campaign needs to stand out from the rest by being innovative in their delivery This will help the company break through the advertising clutter Companies can grab the consumer by creating a one of kind melody or having a very creative approach to the ad One awesome example I saw was a semi truck that looked like it was carrying a beer bottle that was the size of the trailer These types of advertisements are visually attractive because you do not see them everywhere Advertisments need to grab the consumer s attention because we see so many ads a day http www forumgarden com forums just fun 17615 great advertising designs trucks html Crowley S 2007 September 8 Creating a copy design advertising concept that sells Retrieved from http freelanceswitch com