How does advertising to consumers differ from advertising to businesses Why How might they be the same The greatest difference between advertising to consumers and advertising to businesses is consumers need to know how the product can help them End consumers are interested in the value of the product versus the cost There are two different thoughts regarding business sales The reseller who is interested in cost retail sales profits how much floor space or display space it takes up and if the product may attract customers to other products that may have a higher profit margin or even have a complimentary product A carpet cleaner key be cumbersome and have little profit but if there is a lot of profit in the cleaning supplies it may be a good choice Other businesses may be purchasing products for use not for resale When purchased for use businesses may be interested in bulk discounts or in the event of a product that their customers may see of use may want a discount for supplying a product A dentist may ask for a great price on tooth brushes because they are advertising the brand
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