What is the role of emotional appeal with effective advertising Would you consider humor to be an important element for effective advertisements Why or why not In what circumstances might humor not be appropriate Many companies use emotional appeal to get consumers emotionally attached to a product This is seen in baby product advertising Companies portray products for babies in a way that melts your heart From baby foods to diaper commercials companies find the cutest families to advertise these products Seeing the loving interaction amongst the family gives you that feel good feeling and creates an emotional attachment to the brand or product Studies have shown that consumers remember emotional advertisements more than less emotional advertisements Joubert 2008 Humor is also a very effective tool in advertising This can be seen during the Super bowl Companies choose to take a comical approach to market their products These are effective if they showcase the products and services more boldly that the humor aspect I feel a lot of the Super Bowl commercial forget to do this and people don t even know what the commercial are advertising So humor is not always effective when it comes to advertising Humor is not appropriate when advertising medical products or services Companies need to be very sensitive to consumers when talking about something so personal Humor is not effective when a company is trying to take a sensitive or serious approach to market their products or services Joubert P 2008 October 3 Emotional television advertisements influence viewers Retrieved from http www bizcommunity com
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