What are the pros and cons of various media selections What are the advantages of using multimedia placements Multimedia such as mobile marketing livecasting and podcasting photo video and file sharing can spread the word about your company and help build brand awareness in a very unique and powerful way This particular type of social media also has the ability to go viral quickly Hottrix the Las Vegas Nevada based iPhone app creator became one example of a breakthrough success story when their iBeer app which simulates chugging a mug of beer on the iPhone became one of the most downloaded apps in 2008 and again in 2009 However your company s chances of going viral are left more to fate than skill but that s no reason to discount the importance of multimedia for your business The ability of these technologies to facilitate communication between your small business and employees your customers and potential customers is tremendous says Keith Nissen principle analyst at the Scottsdale Arizona based market intelligence firm In Stat When you think about multimedia platforms and what that s all about it s about being able to communicate mass marketing messages to the device of choice on demand says Nissen I think what s more interesting is how these tools can be used in conjunction with other multimedia tools to support the business the marketing the sales and promotion of their products and services To me that for a small business is probably more important than internal communication
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