What is media strategy Why should your media strategy mirror your marketing strategy How does your target market s media consumption affect the strategy Media strategy is how the messages will be delivered to consumers or target markets Media strategy involves identifying the characteristics of the target market which will receive the message and identifying which outlets of media to use to send the messages with the intention of influencing the behavior of the target with the product or service Marketing strategy is the planning of the marketing actions to solve the major problem and taking advantage of the opportunities in the market target market Overall marketing strategy is the action to sell the product and goal to obtain competitive advantage from the competitors Therefore the media strategy needs to mirror the marketing strategy Media strategy is a service function of the marketing and selling Media strategy should not only support the marketing strategy plan but also identify and influence consumer in the marketplace The target market s media consumption affects the strategy by determining how many times the company should run the ads In addition the company must research what media outlets are read by most of the targeted market For instance if a company finds out magazine A and B is mostly read by the company s targeted market but the company decides to run a quarterly ad in magazine C and D The result is going to be negative because they went against what the target market reads Therefore the target market s media consumption affect the strategy by if the company achieves the expected results of brand education awareness and trial through using media outlets What are the pros and cons of various media selections What are the advantages of using multimedia placements Multimedia such as mobile marketing livecasting and podcasting photo video and file sharing can spread the word about your company and help build brand awareness in a very unique and powerful way This particular type of social media also has the ability to go viral quickly Hottrix the Las Vegas Nevada based iPhone app creator became one example of a breakthrough success story when their iBeer app which simulates chugging a mug of beer on the iPhone became one of the most downloaded apps in 2008 and again in 2009 However your company s chances of going viral are left more to fate than skill but that s no reason to discount the importance of multimedia for your business The ability of these technologies to facilitate communication between your small business and employees your customers and potential customers is tremendous says Keith Nissen principle analyst at the Scottsdale Arizona based market intelligence firm In Stat When you think about multimedia platforms and what that s all about it s about being able to communicate mass marketing messages to the device of choice on demand says Nissen I think what s more interesting is how these tools can be used in conjunction with other multimedia tools to support the business the marketing the sales and promotion of their products and services To me that for a small business is probably more important than internal communication