Media its cultural impact the image of women How does one demonstrate a media effect 1 Content How is a group portrayed 2 Exposure Who sees these portrayals 3 Cause effect Can one explain how images lead to effects how pple consume media nad effects you can link back to the media Media its cultural impact the image of women Definitions of beauty are not universal they are culturally bound The Padaung of Thailand Boticelli s Birth of Venus Photo Louisa Lim NPR Chinese foot binding take rings and add them onto the neck think it looks beautiful foot binding attractive boticelli what is considered beautiful Media its cultural impact the image of women Our culture and so our media emphasize the thin ideal Ideal has gotten thinner over time especially last 40 years Garfield et al 15 lwoer than waht it used to e be an doctor would actually condsder there bmi to be anoroextic Content the thin ideal Ideal thin busty long legs fit unblemished made up to attract by dady conservative innocent by night alc crazy loose Being the Thin Ideal makes you hot fun desirable The ideal is not limited to ads the look is the cover girl certain control over others particiualry men gives you slef image and makes you feel good about yourself Our signature look is legendary for being sooo seductive The look sexy Sexy control over others positive self image And of course it s not just women s magazines but they are a large source for the thin ideal They suggest how to attain the ideal and the rewards for meeting the ideal Women get all kinds of messages about how to attain the ideal by fixing problematic body parts Kilbourne Body cut up into parts each part evaluated Exposure These images are found all across media but especially in advertising in media most consumed by young women Magazines popular with young people tend to feature these images Cosmo People Glamour etc are the most popular with young women talk to your daughter before the media does demonstrated that beauty industries have a significant impact on young women Exposure These images are found all across media but especially in advertising Magazines popular with young people tend to feature these images Cosmo People Glamour etc are the most popular with young women 18 34 young adults are heaviest mag readers When reading tend to not engage in other activities Mag readers trust mag advertising more Mag ads most effective in producing action Mag ads most effective in beauty and fashion Source MPA 2011 What about the effects of these images Media not the cause but a cause do they account for the percentage of the cause family media How to find research Try the library s COMM page Look for Communication Source database dads actually have more of an impact on their daughers body image communication source actual research about the influence of mass media on body image and eating media disorders metanalysis over all conclusion of all data Cultivation more we consume images more we think they represent reality ex violent crime perception of crime more nes coverage of violent crime doesn t mean there is more just presented more to the public Ads articles tell us it is possible to look this way is there a cause and effect the more we use this media the more we think it is actually real so used to photos that we think we actual saw Media use See images as realistic Realistic These images are NOT real Most images heavily Photoshoppe d Realism suggests that if these women can look this way so can you You will look this way if only you exercise control over yourself Cultivation changes in cognition thought changes in affect emotion Media use See images as realistic Internalize thin ideal Social Body comparison dissatisfaction What about behavioral effects Cultivation also impacts motivation for some frequent users motivation impacts behaviors Media use See images as realistic Internalize thin ideal Social Body comparison dissatisfaction this becomes motivation leads to anorexia bulimia exercise too much Drive for thinness Eating disorders L pez Guimer et al meta analysis Media Psychology 2010 Media play influential role in below process again not only cause but a cause Media use Fashion magazines Thinness depicting and promoting TV See images as realistic Internalize thin ideal Social Body comparison dissatisfaction Drive for thinness Eating disorders And of course it isn t just women who get messages about the ideal look Men should be broad shouldered have washboard abs thin waist tall muscular Strong Stoic Confident Not girlie men For men media use can lead to muscle dismorphia Media use See images as realistic Social Body comparison dissatisfaction Drive for bulk Problematic behaviors