Print Newspapers and magazines Common problem heavy reliance on print advertising worked fine for past 100 years not so much now many new ways to get news why its declining bc of the internet ny times online apps on phones used to charge advertisers a premium amount to reach viewers still see it today but not as effective as internet ads in different sections of the newspaper print advertising key money maker for news huge prob advertisers moving money to fb adwords adsense digital certain newspapers schools ads get diff ads here then other schools Economic shifts newspapers Advertising revenues declining Advertising revenues declining declining 2007 decline the invention of the iphone and the mobile app advertisers start abandoning newspapers circulation slightly rising and then leveling off in the graph people still buying newspapers 2010 online circulation giving away content for free online love nytimes com that you would subscribe to the paper brand loyal online and then subscribe to the physical newspaper tech take news w you anywhere lost half of ad revenue in 8 years newspaper circulation how many pple see the newspaper usually mean age circulation how many pple paid for an issue of a newspaper or a magazine pass along circulation someone paid for that issue you get it as well ex doctors office look at newspaper prob not as many companies to pay for the ad as much as they used to 85 of NP ad revenue from print Print ad revenues fallen for 8 straight years Ad revenue driven by big print advertisers big three auto dealers retail estate debt classifieds grocery stores all affected by online era Craig s List brutal effect on classifieds newspapers hate them bc make money off of classified ads trying to sell your things need to buy space in newspapers used to be 35 of ad revenue craigslist people selling things online regular pple post it on there for free destroyed classified advertising market for newspapers all over the world better more them to get rid of their stuff or find cheap stuff Digital ad revenues can t make up for lost print growing but still only 15 value of big companies rely on ads Wall Street skepticism newspaper stock declining hate newspapers NP stocks down significantly since 2000 NPs lose value ex Philadelphia Inquirer well respected national newspaper 5 owners in 6 years 2006 bought for 515 M 2012 sold for 55 M sold it for less then they bought it not successful gazette scripps howard struggling to get people to invest in them don t know how they deal w the destruction Online news issues How to stay profitable Include online print readership in circulation figures print and digital ads package Curtail free content Paywalls and digital subscriptions WSJ NYT pay walls if you want to see the content you have to pay for it MOBILE need to pay for the mobile version as well or try to do a better job of targeting ads on a mobile app specialized ads designed for that why don t have wall street journal expensive specialized business oriented news kept them immune from probs affecting other newspapers their info is valuable from the start need to know the news in the morning that will potentially affect your job need to know it willing to pay for it built in audience ready to pay for their content Reduced print editions Syracuse Post Standard prints only 3 days a week Syracuse com cutting down numbers of days print the news getting rid of four days worth of paper ink maintenance delivery some have eliminated it ex seattle post now online entity owned by advanced communications owned by newhouse family For smaller papers focus on local print less often why are family owned local newspapers in better financial state right now dont need to hit a certain target every quarter doing better than corporations industries shifting to focus on what hey are good at Go to source for local news not covered by bigger papers Go to place for local advertisers still important for local advertisers used to have to pay for fixed costs doesn t matter what medium pple use heating in buildings don t need to pay paperboy dont have to pay for the printing presses average age of people who read news in print 50 years old not a prob for advertisers ads less interested in older people appeal more to new generation trying to appeal to you people who rely on printer version who ad dont wanna reach will eventually die also assumes everyone has access to internet Big player Gannett rely on local to offset losses USA Today Owns 82 daily newspapers 443 non daily pubs Owns 42 local TV stations strategy for survival some cbs stations cbc 2014 revenue 6 0 B Magazines today source MPA About 7300 consumer mags w websites About 84 adults read mags Covers Who on cover sells mags sell magazines at newsstands Best Subscription vs Single copy sales in magazines a majority of the pages are ads new yorkers desirable mag for advertisers mostly expensive fashion brands well tailored for the audience for that magazine back to umbrella get ad to people most likely to be interested Covers sell magazines at newsstands incredibly important matters who you pit on cover boost or suppress sales of the magazines by putting their face on an cover ex princess diana magazines differ in how they sell a majority of their issues single copy sales someone buys a single issue cosmo most popular people magazine relies on single copy sales ET entertainment weekly swimsuit edition cost advertisers more aarp bulletin most popular better homes and gardens four game informer magazines most popular mag in the us aarp magazine all over 50 get this magazine free ones you see while waiting in line at grocery store directed at older women sho do a lot of shopping in supermarkets a lot targeted at older one assumed shopping at grocery stores Who on cover sells mags 2010 2011 Mags have a shelf life spend more time and money content that will draw you back again and again Need to keep you coming back New source of revenue Apps and iPads not very well read or profitable for the ones that use them still considered add on to existing circulation not an important segment of what they do yet mens health online ipad version 50 000 online and 1 2 million subscribers thought it would save mag new way for people to use them and people willing to pay magazines today eReaders and tablets better fit for magazines portability like print size readability easier to go back and check article interactive ads moment of relevance video ads interactive video