Journalism Ethics COM 107 Exam 2 Ethics personal societal Know right vs wrong Journalists are often paid so much they become more like the person they re covering Give voice to voiceless Promote trust must trust the messenger to trust the message SPJ Code of Ethics Seek truth report it act independently minimize harm and be accountable Money time get in the way of making the right decision esp w online Do you name the alleged rape victim 40 say media is trustworthy all time low Visual Storytelling Tell visual story photography from a fresh perspective angle different Convey a feeling memory emotion Pictures most powerful weapon historically Art personal work communicating who you are healing transformation Journalistic photography commercial photos fashion ads food set trends protagonist w ambition overcomes struggle to get it Record still images capture audio shoot video edit create motion graphics Strategic Public Relations PR management function of building maintaining mutually beneficial relationships between an organization its publics on whom success failure depends o Operates best when working w dominant coalition CEO COO CIO etc o Ultimately set image identity based on actions Corporate character reputation must be backed by good values trust Mutually beneficial relationships win win agree to disagree give take relationships to maintain balance coexist PR helps identify establish understand key dynamics of a relationship Publics group of people joined by common issue can evolve on its own hurt help organization have stake in it active latent always more than 1 public move people from latency to awareness is the goal PR v Advertising info placed in media by sponsor that paid for time space same research of audiences control place message in media V Marketing anticipation management satisfaction of demand through exchange process price packaging placement promotion PR uses other techniques not paid controlled serves more than consumer market dealing w investors employees community many publics Integrated Marketing Communications all 3 work together Human resources make policies hiring etc v Employee relationships International News Agencies Services Associated Press AP radio photos offering of worlds news Reuters London Agence France Presse AFP Paris o All primarily European American usable material instead of sending a reporter several languages Countering Western Perspective Al Arabiya News 24hrs in Arabic English etc Aljazeera emphasis on Middle Eastern Arab POV Xinhua from Chinese state many foreign bureaus BBC News World Oldest broadcasting operation world service CNN 24 7 domestic world versions American perspective Other agencies in many individual nations ex NY times Washington Post Newsworthiness Characteristics of News Timeliness impact consequence prominence proximity based on geography or emotional closeness due to culture conflict ISIS elections Unusual youngest Nobel prize winner novelty deviance human interest horrific heartwarming feel good stories usefulness how to protect from Ebola AND Targeted audience affects framing length cultural political values conservative liberal POV economics of the news operation resources available technology Elements of Journalism Kovach Rosensteil What news people should know citizens should expect Audience determines future of news we re in control of our learning now News business 40 less revenue TV audience down 50 New enlightenment journalism reformation they adapt to us to fit our schedules Consumers will pay for more less ads Principles Journalists Agree on and Citizens Have a Right to Expect 1 Journalism s 1st obligation is to tell the truth 2 First loyalty is to citizens 3 Essence is verification sources 4 Journalists must be independent esp from those they cover 5 Must be a watchdog monitor the powerful 6 Provide forum for public criticism compromise 7 Strive to make it significant interesting relevant balanced 8 Keep news comprehensive proportional 9 Must be allowed to exercise personal conscience 10 Factual covering all sides fair 11 Unbiased impartial objective give good bad 12 Clear engaging well crafted concise orally visually strong 13 Stimulates audience to think debate 4 Elements in PR 1 Message to be transmitted 2 3 Target audience Independent 3rd party endorser often press to transmit Gives PR more credibility than advertising obvious agenda 4 Medium transmits message Print v Broadcast v Online Journalism What can you trust Documentaries longer time period perspective given audience chooses to look at it clear creator intent purpose intended to educate Michael Moore o 1st rule of documentary don t make a documentary make a movie fight club wants audience angry active not depressed passive root out tragedy expose corruption humor images of 80s compilation film Online News ProPublica org investigative reporting Vox com for connected generation social media news Public Relations 5 huge areas 1 Entertainment PR free publicity press releases TV E 2 Product PR company cars press helps advertise cabbage patch 3 Business PR Buy and business will donate to Shows values 4 Political PR any gov t agency manipulated for press Ex Eisenhower presidency commercial 1960 1st televised debate Nixon v Kennedy image becomes important Johnson v Goldwater Daisy ad only shown once highly talked about 2012 campaign most expensive 7 3 billion Youth vote minorities important barrage of TV ads in swing states 5 Crisis PR huge emergency situation ex Tylenol case praised Tylenol capsules laced Johnson Johnson took all pain meds off shelf 24 7 phone calls assisted police investigation got tamper proof bottles Other ex BP spill NFL etc Crisis under pressure of time in society Society asks organization Are we in danger Can we trust you What will you do Crisis team tell truth work for prevention Pseudo event PR activity you do to get the press to come Publics for SU sports fans alumni employers future community religious groups other universities nearby local high schools research institutions many we don t reach in the same way Fact checking sites have appeared Factcheck org Politifact com Elite Art Known artists may gain recognition often have patrons sponsors aesthetic style questions traditions push limits set of conventions follows or counters classics complex themes not useful meant to be appreciated audience have level of knowledge of art as it evolves implies elitism status can be appreciated across times centuries cultures Folk