Communication The transmission of meaning from one entity to another communicate what you want basic meaning communication all entities not just verbal all kinds of nonverbal was art darker colors have diff implications than lighter colors ex dog whining for food Communication The transmission of meaning from one entity to another The linear model of communication start off with sender wants to ge idea to someone else translate it encode it other languages can t decode what you are saying symbols decoded in diff ways depending on cultural context encode meaning in our head receivers have to decode that trouble decoding messages can have diff wmeaning diff cultures have body language sybols mean somehting else ex in london peace sign is offensive Encoding Translating ideas into symbols Decoding Constructing meaning from symbols an change answers accordingly ex letters to the editors twitter fb is twitter social media feedback the smae as one to one more access more quickly but big difference b t media and face to face interaction credibility higherarchy accountability Culture communication Culture The sum of our shared and contested meanings and experiences practices too doing of things not just thinking ex Syracuse culture bleed orange hate georgetown hate cold helps distribute meaning to society Communication contributes to shared meaning and experience by distributing the texts from which we construct meaning Thus our media can both reflect and or construct culture by the meanings and images they contribute to our shared understanding Campbell culture as skyscraper vs as transit map high culture class economics ballet syphony low culture producing meanings telling about things that are not true ex americans beleive 9 11 not true text anything that we create meaning from distribute various meanings create resources for us to talk to each other about stores ex jouranalism drama fiction high culture tends to last low not stable some things are better than others Culture as a map transit lines go somewhere familaiirty travel to palces that you are familalir know about certain cultures ex Philadelphia go to the rocky steps you know the cultrual background of different places Why study communications society Because communication as the transmission of meanings between people helps define and structure how we see the world around us Think about how important it is to be seen the way in which the media impacts the world around us ellen influential famous everywhere influenced other shows about homosexuals today s oscar nominations Michelle nicols clip in startrek represents african americans very important value of being seen says your stories matter adacemy awards old white guys setting the idea of what our culture is their set of decissons is saying this is what matters small nonrepresentative group telling us what they think our culture should say to be valued all stories suddely telling you things about the world Eras in communication Oral communication some cultures still oral only all the knowldege experience of an entire culture passed through a simple spoken word disadvantages info facts lost changed as tech advances come along w unintended consequences we reconstruct things dont remember a lot of what we see use other things to construct a memory Written circa 3200 BCE Print circa 1453 in Europe steady progress for ideas to spread Gutenberg revolution Short supply of books Gutenberg s innovation printing press actually invented in china what he did that was diff expreienced metal worker and jewler used metal instead of wood to make standardized letters and arrange them Growing demand among literate merchant class linen paper was cheap how to produce writing quickly and efficiently Gutenberg how books were produced before hte printing press by hand pple in business trade needed to know how to write merchants and tradesmen books become a status symbol buy books that may take a year to produce that copy Gutenberg s printing press made printing economically viable 1453 Gutenberg Bible By 1480s printing presses had spread all across Europe blocks of wood wear down interchangabliity of letter heart of Gutenbergs invention communication rev automated writing quickly producable greeks brought stories form their homeland survuvued bc of one printing hous in floerence all dean editions new productions of greek stories brought by greek immigrants indulgence pay a church official to ge out of your sins church making a lot of money money making operation for hte church renaissance nad enlightmenment comeo about bc of hte ability to share ideas Social changes brought on by printing press 1 The spread fragmentation of knowledge Knowledge into disciplines 2 Challenged authority of Papacy 1517 Martin Luther s 95 Theses why the church is corrupt Protestant Reformation most importnat political entities of the time doesnt like how hte church is making so much money speading information 3 Spurred growing sense of nationalism spread vernacular local languages language importnat to how a cultre sees itsel print in different languages dont like idea of pple moving into a diff culture assimilation printed text in your vernacular language a way of developing a certain idenitity nationaislits grow All of these eras expanded the ability of ideas to flow Era s in Communication Oral communication some cultures still oral only Written circa 2400 BCE Print circa 1453 in Europe Gutenberg s innovation Electronic telegraph 1844 photography radio wireless telelgraphy TV images Why would the telegraph matter separating flow of info from physical flow of human beings instant Digital ARPAnet advanced resourch proejcts agengeis think tank for department of defense for new gadgets 1960s 2000s beginning of the interner 1990 samerican online came about at your fingertips world colelction of info available to you at any time All of these eras expanded the ability of ideas to flow is expanaded every tiem makes it easier for more pple to spread these ideas judgement at normebur trails held after world war 2 put on trial for crimes agaisnt humainty 2000 s or 2007 almos there wil lalwys be people to prevent info from flowing harder to prevent flow of inof all of therse eras make it harder for info to flow Digital Power media Convergence Meaning 1 technical Meaning 2 business Can access all forms of media over digital devices across multiple platforms to maximize profit and reach Cross platform Media organizations can