COM 107 Final Study Guide Big Topics in COM 107 ethically create disadvantages now Evolving powers of the media Media s purposes to inform persuade and entertain audiences Publics to interpret reconfigure reject messages but also interact and Ownership major players business models advantages and Advertising marketing branding Content what s there and what s not Who controls it When do we Technology delivery systems platforms Costs access privacy Global impact to local local Appeals of media to publics how media is used not used Effects of media to reflect Expose Stimulate society consume it Final Exam Thurs 12 12 3 5P M worth 200 points or 20 of the course grade he short answer multiple choice and true false portion of the final exam will cover lecture and reading material since the second exam But unlike the first two tests the final exam will include one or two challenging essay questions that will cover the entire span of the course Final Chapters Chapter 4 5 or 9 Chapter 15 Media Effects and Cultural Approaches to Research Twitchell Twenty Ads that Shook the World pp 118 146 162 174 Twitchell Twenty Ads that Shook the World pp 204 217 Chapter 3 Digital Gaming and the Media Playground Multiple choice T F and short answer information Music Industry Entails publishing sound recordings live performances Publishers control the words and music of the composition Synchronization licensing playing the son in a TV show Mechanical royalties right to reproduce music paid by the record label to the publisher every time a song is downloaded streamed or manufactured on a CD Performance royalties licenses to TV radio etc every time a song is broadcasted in public Sound recording survived the advent of radio because the radios had to pay royalties to the music companies when they played their songs Rock and Roll blurred the cultural and moral borders between the blacks and the whites high culture and low culture females and males and the north and the south The British Invasion when the Beatles invaded America and the Rolling Stones the Who and many other British artists followed Major music companies Universal Music Group Sony Music Entertainment and Warner Music Group Independent labels are so important to the music industry because they are the industry s risk takers because they discover new trends and musicians etc record company song publisher song writer the artist and the medium it is played bought through ex iTunes Parties who receive profit when a song is downloaded streamed Magazines Playboy o Driven by advertisers and networks go after niches The second golden age NOW Magazines go for niche audiences ex Sports Illustrated Rolling Stone About 12 000 magazines in America Magazine with largest circulation AARP Magazine Magazines are adjusting well to the digital era online magazines Contributions of magazines o Investigative reporting o Personality profiles o Photojournalism o Aesthetic appeal covers and graphics o Have targeted audiences so there is a diversity of appeals and views Radio Most popular medium in the world and the last medium you hear before going shopping etc so it is a good way of selling literate Don t have to be educated to use the radio because you don t have to be Geographically accessible and cheap to access Diversity in topics shows Clear Channel largest radio owner Edward R Murrow worked for CBS Radio in the 1930s and broadcast WWII was a radio war that became a TV war WWII to us from abroad War Coverage PHILLIP KNIGHTLEY S FIRST CASUALTY TRACED WAR COVERAGE FROM ALL SIDES Keep up the morale on the home front Demonize the enemy make us hate them Sanitize the actions and effects of war shown at home must make the call on whether to show graphic images and may differ depending on who the reporter is censors pools and embedded reporters side of military operations for authority or watch dog Control the information command the platform and agenda via Give new information without a larger context we can only know our Decide if the journalist is a propagandist myth maker patriot conduit After the war the truth may emerge via fuller coverage in histories novels poetry plays films documentaries often powerful and artistic Socialization how we come to adopt behaviors values and attitudes of a group Complex process that takes place over a substantial amount of time Agents of socialization parents friends family school media What we know through personal experience education doctor What we know through the media war politics economy romance Use and gratifications theory we go to media for information What can counter media s influence visits how family works religion law big crimes trends occupations personal identity social interaction and entertainment o Our individual selectivity Selective exposure what we chose to expose ourselves to Selective perception how we perceive media in our own abilities ex smokers respond different to smoking ads than non smokers important and remember reinforcing messages Selective retention we forget what is too painful or o Our interpersonal relationships we believe our opinions ex you are more open to gays if you know one rather than just knowing what the media shows o Distance time away from the message Violence Positive functional examples of mediated violence o Show it exists domestic violence what actually happens in war o Show effects Trayvon Martin police brutality o Try to prevent it from happening again Holocaust Civil Rights Movement THEORIES OF EFFECTS OF VIOLENT MEDIA ON CHILDREN ESPECIALLY Cathartic if you are shown violent media you will get rid of your own negative feelings because they are on the screen you won t mimic it Aggressive stimulus copy catting you will copy media violence if exposed to it Cultivation the mean world view after a while people who watch a lot of TV begin to see their world the way that TV shows it particularly true for people who don t get out much Desensitization usually people who see a lot of media violence get tired of it and want something more Sports Rights to cover a pro sport on TV are VERY expensive ex ESPN and Broadcasting operations of the world bid for exclusive rights to broadcast Univision had the last 2 world cups for 425 million the Olympics to their nation paid to the International Olympic Committee broadband streaming satellite video on demand pay per view and the US Olympic trials Money paid goes toward broadcasting and cable radio Internet Video Games 58 of Americans play