The Music Business Speaker COM 107 Final Taylor Swift sells 1 million records in 1 week 3 times multiple revenue streams Sales matter revenue is declining recorded music now a 7 billion business started 14 bill in 2000 Record Label invests in finding recording talent market sometimes distribute own the master recordings 0066 cents per stream many ppl share profit BIG 3 Sony Music corp in Japan Universal Music Group France Vivendi Warner Music Group US Access Industries o Big 3 owns 65 distributes 85 Recording contract favors label artists get about 15 royalty some indies 50 50 Music Publisher controls song music lyrics Writer publisher share profit Mechanical license paid by record label to music corp ex SONY Covers compulsory license Kidz Bop in live music business o 1 LiveNation 2 5 bill merger w Ticketmaster 2 AEG Live War in Our Country Vietnam 1st television war WW2 broadcasted to US from Europe Murrow father of broadcast journalism describes concentration camp using all senses war must be seen to be believed o The first casualty when war comes is truth Sen Hiram Johnson Philip Knightley s The First Casualty traces war coverage from all sides 1 Keep up morale on home front 2 Demonize the enemy 3 Sanitize the action effects of war shown home 4 Control information command the platform agenda via censors pools embedded reporters operations 5 Give new info w o larger context we can only know our side POV of military Today it s our news later it s history 6 Decide if journalist is propagandist myth maker patriot watchdog conduit for authority military political After the war truth may emerge via fuller coverage in histories novels poetries plays Dear America letters home from Vietnam Documentary amazing eloquence of soldiers avg age 19 tone of irony Radio Pre TV until now mass medium 30s 50s TV stole o Radio s programming advertising o Its genres comedy drama soap operas sports news music o Its talent and celebrities o Prime time audiences o Sponsors advertising strategies o Even its physical place in the living room Radio adapted and became a specialized medium o Listen outside home became standard in cars portable w transistors o Developed FM s crisp quality esp for music o Saw rise of formats via rotation of songs played by popular DJs o Top 40 Radio developed immediately appeals to teens all theirs Rock Roll Today 15 000 radio stations o Mostly local but nationally some big names o Becoming a background medium o Heaviest listening is drive time am pm o Even more specialized stations good for advertisers to reach target audience much cheaper than TV o Formats Country 14 News talk info 11 but fastest growing esp sports talk adult contemp AC 8 Contemp Hit Pop 8 Spanish Language Non profit Today there s lots of automated radio o Satellite Radio XM Sirius merged 2008 o HD Radio compressing digital signals o Internet Radio o Podcasting on mobile devices Radio is o Most popular medium in the world accessible cheap o What you want in a natural disaster good reception no electricity necessary Socialization time How we come to adopt behaviors values attitudes of a group complex process over Agents of socialization parents family peers school media Through personal experience we know about concept of hierarchy courtesy please thank you doctors ERs morals social interaction educational system playing sports weather Through media how to interact w ppl unlike my own family evil exists cultures other social classes Celebs govt economy pro sports materialism occupations fashion beauty larger issues Research into media effects cultural studies focus on o Violence ethnicity gender news politics propaganda marketing We have individual selective filters When will media messages be especially influential 1 When same ideas ppl or behaviors are seen over over across media outlets 2 When heavily exposed to media content particularly entertainment which is value laden story telling music 3 When no alternative sets of beliefs media s views dominate What can counter media s influence 1 Our individual selectivity defensive behavior personal filters a Selective exposure selective perception selective retention tend to forget the painful unimportant 2 Our interpersonal relationships direct contact esp if contradictory messages 3 Distance time away from the message Violence in Media Entertainment Romans gladiator games Olympians fight to death Now More violence o Graphic sexual sadistic o Seen by global audiences o Heroes and villains use violence to solve problems o In news violent crimes dominate audience attention Theories Effects of Violent Media o Cathartic you involve yourself so deeply that you re exhausted afterwards and won t act similarly to what you saw o Aggressive stimulus copycatting o Cultivation mean world view assumption that media real life often older ppl o Desensitization Positive functional examples of mediated violence o Show it exists domestic violence what actually happens in war o Show effects Trayvon Martin o Try to prevent it from happening again Holocaust Civil Rights Media distorts our view of our society stereotypes Stereotyping assign people to groups denying individuality negative characteristics connotation Creators can make pos difference Designated Drivers idea slipped into TV Many stereotypes of men macho nerd sex obsessed in media women also Role Modeling female black representation growing men dominate film industry 2012 10 of speaking roles blacks 9 Asians 4 2 Hispanic o Black director 50 of cast black white director 9 of cast need diversity behind the scenes search for diversity in gender race orientation religion show ourselves back to ourselves Diversity of Americans Today 1 3 colored by 2050 or before o Multicultural society like stew salad o Blending native newcomers Today 1 8 is immigrant by 2050 1 5 o Whites 66 o Hispanic largest minority language shared from many nations Mexico 1st Many Spanish speaking TV stations ex Telemundo o African American most dominant minority until now most represented in TV film politics sports entertainment o Asian Americans from many nations fastest growing minority most affluent best educated model minority o Native Americans land environment is sacred 1 3 live below poverty level shorter life span 100s of tribes w diff languages o Stereotypes of colored people secondary ignored achievers despised feared Most diversity is in children s programming Press got it right w Civil Rights Myrdahl horrified by treatment of blacks in