Week 7 Hazards Planning Tuesday December 8 2015 11 30 PM Circumstance that has the potential to lead to an emergency or disaster The likelihood that a disaster will occur Susceptibility of life property environment Probability of suffering damages Key Terms Hazard Probability Vulnerability Risk Hazard Classification Technological Natural Civil Evolution of Classification Early Civil Defense Attacks Natural Hazards Technological Human error and collective mistakes Man Made Belief that technological accidents are due mainly to excessive priority given to industrial profits thus indicate corporate responsibility Post Cold War Natural Technological Man Made Areas of Distinction Reactions differ Causation differs Consequences differ Importance Foundations of EM Page 1 Importance Assists in thinking about causes sources consequences Broadens awareness of hazards and stakeholders Assists in moving forward with risk assessments and communication w public Flash floods tornados Drought heat waves Hurricanes floods Components of a Disaster Temporal Rapid onset Slow onset Medium onset Spatial Geographic Diffuse Concentrated Loss Expected or possible human and material loss Droughts hurricanes Chemical spills tornados Low medium heavy Data Limitation in Disaster Poorly collected or difficult to collect Vague Exaggerated Underestimated Unavailable Types of Vulnerability Physical Human Agricultural Structural Social Capacity to anticipate cope with resist and recover from the impacts of a hazard Disasters which can initiate other related impacts which in turn cause other disaster impacts Cascading Consequences Ex A tornado can release hazardous material and lead to a fire Foundations of EM Page 2 Week 9 Media Communications and EM Wednesday October 21 2015 5 35 PM The Goal Be able to provide a clear concise message to the right audience at the right time STARCC Principle The EM Message in a Crisis must be Simple Timely Accurate Relevant Credible Consistent The Public Information Officer Collects verifies and disseminates emergency information to the public that can help them make protection recovery decisions A PIO is a Central contact Planner pro active and crisis Writer Coordinator Agency Community representative The Five Big Questions Are my family and I safe What can I do to protect myself and my family Who is in charge here What can I expect What should we do PIO Responsibilities PIOs are responsible for providing public information to two primary groups The Public The Media PIO Duties Normal Operations Education Campaigns o Publications Websites o Group Presentations o Issues Forum o Town Hall Meetings o Disaster Expos o PIO Duties in an Emergency Collect verify and disseminate information Understand and accommodate the needs of the media Keep lines of communication open in your agency Assume responsibilities in the EOC Command Post City Hall JIC etc Highlight behind the scene players in follow up and in depth stories Foundations of EM Page 3 Proactive vs Reactive Proactive Think ahead Be timely and accurate Reach out to the media to establish good relationships Anticipate expectations of public information Know the community s hazards Plan accordingly Reactive unprepared insensitive unable to win trust hiding something ESF 14 Public Information News Conferences News Releases Talking Points Credentialing On Site Media Inquiry Manage Info Flow Phone Inquiries Liaison to other Agencies Media Pool Coverage Citizen Hotline Satellite Up Links Satellite Bookings The Emergency Channel Tours of Impacted Area Overnight Radio Interviews Joint Information System Joint Information System JIS Joint Information Center JIC Communication Channels NOAA Weather Radio Emergency Alert System Ham radio operators Cable companies Weather channel Government access channels PA systems on emergency vehicles Internet E mail Direct Satellite Uplinks Local broadcasting stations A JIC is a joint location for all disaster response agencies and their PIOs with mutually agreed upon plan for information dissemination One stop shop One location one message Coordination of PIO resources Multiple levels of government Management of misinformation Foundations of EM Page 4 Media Types Who are the Media Newspapers Radio 24 hour coverage Television 24 hour coverage Other media types Wire Services Internet Social Media o Working with the Media Primary function of the PIO AP Reuters News Groups Build and maintain professional relationships Remember the 5Ws and 1 H Who What When Where Why How Different media have different needs TV Visuals Radio Immediate interview sound bites ambient noise Print In depth details Media Goals Find and cover newsworthy events Inform the public Most accept their responsibility to report fairly accurately and honestly Media assistance Reduces panic Prepares the public for action Warns the public of what may follow Media Relationships Don t wait for an emergency Before during and after an incident Invite them to participate in training exercises Host a Media Day Cultivating relationships Be Credible Be Dependable Be Accessible Maintain Confidentiality Be Accurate Be Flexible Media Types Print Media Print Media Characteristics Are highly dependent on telephone linkages to transmit information to the publishing offices Have different time constraints Are able to provide more depth and background Produce longer lasting archives and records Are highly perishable once reported Foundations of EM Page 5 Television Media Print Media Needs Analysis and roll up of activities Chronologies Feature stories Graphics Photos Radio Media Radio Media Characteristics Produce short reports Pride themselves on the immediacy of the information they convey Strive to be first to report the story Can quickly get authorities on the air Are an essential disaster warning tool Are highly perishable once reported Radio Media Needs Sound bites in 10 seconds or less generally Spokesperson with command of language Spokesperson who avoids colloquialism Spokesperson with measured speech Television Media Characteristics Seek powerful visuals Use short sound bites often over video images Often influenced by broadcast times and schedules CNN cable impact Television Media Needs Sound bites in 10 seconds or less generally Visuals the scene real people B Roll Use of your trustworthy sources On Site Media On site Media Needs Access issues Satellite trucks and uplinks Pooling facilitation National vs local media Logistical support Access to