Final Exam Study Guide CTE3201 CTE 3201 Visual Design What do you think of when you hear the word design Design a verb and a noun Design as a verb Design is essentially the opposite of chance Designers plan the arrangement of elements to form a visual pattern This may be functional or aesthetic Design as a noun A product The result of design as a verb Design as a product 2 categories sensory behavioral Behavioral design deals with patterns or ways of doing things or actions in time planned actions man made product Sensory experienced thru the senses sight sound taste smell touch The Purpose of a Sensory Design is the Sensory Experience Multi Sensory design Many products experience several senses at once Combination behavioral sensory Creative Problem Solving The design process involves seeking visual solutions to problems Not all devices are equally valid visually successful Design Basics page 5 Content and Form page 10 Form and Content Creative Process Thinking Looking Doing Critique 1 Thinking Goal what is to be achieved Style Physical limitations Time limit Form follows functions It doesn t matter how nice it looks if it doesn t work 2 Looking 3 Doing Nature History culture Visual info from media sources Trial error Intuition Visual experimentation AN IDEA STARTS TO TAKE FORM 1 Revision DOING REDOING Evaluate the plan Judge the characteristics performance of the product 4 Critique Does it meet the goal What is not one of the four parts to understanding the problem at hand A Physical limitations B Fashion C Style D Goal E Time limit GLOSSARY CHAPTER 1 Aesthetics Analysis Content Critique Description Design Form Pentimenti plural Pictogram Site specific Subject Symbol Vernacular A branch of philosophy concerned with the beautiful in art and how the viewer experiences it A measure of the attributes and relationships of an artwork or design An idea conveyed through the artwork that implies the subject matter story or information the artist communicates to the viewer A process of criticism for the purpose of evaluating and improving art and design A verbal account of the attributes of an artwork or design A planned arrangement of visual elements to construct an organized visual pattern When referring to objects it is the shape and structure of a thing When referring to two dimensional artwork is the visual aspect of composition structure and the work as a whole A picture created to clarify or accompany a text Illustration Interpretation A subjective conclusion regarding the meaning implication or effect of an artwork or design Logo A sign or image that is taken to be an easily recognized symbol representing a company or organization The artist s changes or corrections sometimes evident as traces in the surface From the Italian and implying the artist repents A simple pictorial sign or group of signs intended to communicate without words A work of art in which the content and aesthetic value is dependent on the artwork s location The content of an artwork An element of design that communicates an idea or meaning beyond that of its literal form A prevailing or commonplace style in a specific geographical location group of people or time period Wednesday 1 11 12 Another term for design is composition Harmony Harmony means pictorial elements of the same type that go together HARMONY can create feelings Similar elements can seem calm and pleasing Blues and greens Rectangles and squares 2 Groups of organic shapes Contrasting elements create energy Vitality tension or anger Triangles w circles and squares Visual Perception The Impulse to form a visual hold out of a collection of parts In design the grid is most often used in print and web design Unity Unity is Repetition in unity Repeating in various places in the design o Not just the repetition of one item o Can change size but doesn t have to o The sense of completed wholeness o Coherence o Integrated totality of being finished Van Goghs Starry Night o Unity seeks simplicity and logical organization It avoids conflicts and competition by organizing a hierarch of attention Unity vs Harmony o The distinction is close o Everything in harmony relates but is not necessarily complete o Unity gives a sense of completion o Harmony is POSSIBLE without unity but unity is NOT possible without harmony Unity has to be harmonious and pleasing the elements because they work together o The whole must be predominant over the parts o Each item has meaning and contributes to the total effect Subtle Difficult to analyze Does not attract attention Gives a strong architectural impact Creates a calm completed effect Visual Unity Unity o Unity is structure Unity reflects o Architectural designs have an elegant system of repeated elements that give unity to the overall Without Unity or Harmony you have Chaos Control jumbo of graphics overload ex Backs of homes and route 66 motel signs AGAIN Harmony is POSSIBLE without UNITY But UNITY is not possible without HARMONY 3 o Structural o Functional o Decorative success Also the unity of design as a process as well as a product Without unity the composition becomes chaotic and unreadable Pantone color of the year Tangerine Tango last years was a honey suckle hot pink o Provides the energy boost we need to recharge and move forward o Color of the year can be an expression of the mood and attitude of the consumer Friday January 13 2012 Gestalt and Ways to Create Unity Gestalt o The theory of visual psychology or the study of perception o Negative or empty space also follows the gestalt principle o Gestalt Perception The whole is different than the sum of its parts ex Bicycle o GESTALT PRINCIPLES o Similarity o Proximity o Closure dissimilar will be separated participates in filling the blanks similar direction o Continuation Parts that appear similar will be grouped in perception parts that are Parts that are located close together will group in perception The perception of complete bounded spaces from implied lines Viewer Connection of parts in perception which occurs because parts follow a Negative Space The space and shape created between 2 objects The white diagonal is as obvious as the two groups of rectangles example Stimulus Organization Gestalt o The relationship between parts and the whole of a composition How we see unity o Our brain looks for similar elements o We group objects of similar shape together Squares and circles in cross shape examp o And try to make them into something else 4 Similarity