JOURN 4256 1st Edition Lecture 15 Outline of Last Lecture I Tactics a Media kits b ANR c VNR d PSAs e Media tours f Guest appearances g Placement Outline of Current Lecture II Events a Purpose b Types c Steps d Goal Current Lecture Events Purpose Delivers face time between consumers and brands These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Types Corporate Education career events Social events Steps 1 2 3 4 5 What s your goal Research Timeline planning budget Promotion Evaluation Goal What is your event about What s the purpose What do you want your end result to be How are you going to achieve it Is it realistic Be specific Research Who is your audience What will the market bear What s trending Timeline planning budget Big events big timeline Conferences symposia wedding 12 18 months Use spreadsheets notebooks Budget priorities Venue Proximity Cost Size Facilities Transportation parking Food Speakers entertainment Promotion Should begin early Save the date invitations RVSPs Regular reminders Consistent look feel with the brand Getting the word out Drip drip drip Paid earned owned Social media WOM eWOM Sponsorships Program Meeting schedule and printed document Speakers Select early Vet if they re any good Consider costs Get bios Limitations on recording photographing Evaluation Internal the people who worked the event etc External comment cards etc
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