JOURN 4256 1st Edition Lecture 18Outline of Last Lecture I. Culture and crisisa. Attack on the Tajb. Cadbury Crisisc. Condom King Outline of Current LectureII. Government and PRa. FunctionsIII. ElectionsIV. National, state and local governmentV. Government relations vs. lobbying VI. Advocacy Current Lecture Politics/governmentThe White House- apex of government public relations effortsCongressFederal agencies- Hundreds of agencies, role of public affairs officers (PAO)Primary mission of government= public servicePrimary mission of PR for government= informing the public PR for the Feds:Typical PR functions--Promote servicesThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.-Orchestrate fund-raising-Spread news of their successes/crises-Assist with smooth daily operations/crisis management-Implement campaigns that address social issues-Develop long-range plans and vision Election campaigns:-Cost of running for office in the US is the highest in the world-Much is spent on specialists, including PR experts, to organize and raise money for election campaigns 2008 election:-Obama’s campaign built more than buzz-Created conversation-First social media election-Use of digital means of fundraising/getting out the vote 2012 election:-Karl Rove spent $300 million on TV advertising that helped garner nearly two-thirds of white males failed to target rest of population -Dems target women and other minorities-Moms for Mitt, Women for Obama-Kennedy vs. Nixon debates More than just voting:State govs--Each of the 50 states disseminates info about is programs to various constituents-States also compete for develop campaigns (tourism, new residents, advance interests of the state)Local govs--Info flow occurs in many ways-Goal: Inform citizens about and how to take advantage of government services-Cities employ info specialists to:-Attract new business-Increase tourism-Compete for federal funds for ambitious projects Government relations by corporations--Closely related to lobbying-Specialized component of corporate communication-Called Government Relations/Public Affairs Specialists-Particularly important for highly regulated industries -Governmental bodies on all levels have major impact on how businesses operate-PR folks spend a lot of time-Collecting info-Disseminating info about the company’s position to a variety of key publics-Giving/writing speeches-Travel to talk to key audiences Government Relations vs., lobbying:-Government Relations is about disseminating info about everything related to government policy on an industry/company/sector-Lobbying does this and focuses on trying to defeat or help pass legislation and regulatory agency policies Why called lobbying?-Possibly coined by Ulysses S. Grant-Relaxing in the lobby of Hotel Willard, people sought favors from him -Closely aligned with governmental relations-Distinction between the two often blurs-Lobbyists directs energies to the defeat, passage, or amendment of proposed bills -Found at all levels of government-Done by big business and special interest groups-Spend billions on lobbying Test of 3:-A communication with a legislator that expresses a view about a specific legislation and/or a communication with the general public that expresses a view about a specific legislation and includes a call to actionPitfalls of lobbying:-Deep suspicion of the trade-Influence peddling-Ethics in Government Act forbids gov. officials of actively lobbying former agencies for one year after leaving-Congress members can become lobbyists immediately after leaving Grassroots lobbying:-$800 million industry-Virtually no rules/regulations-Tactics (ads, toll free phone lines, bulk faxing/email, websites)-Coalition building is main trade-Get individuals/groups to speak on the sponsor’s behalf Advocacy:-Active support of an idea or cause, especially the act of pleading or arguing for somethingKey components:-Know your objective-Understand your audience-Craft your message-Perfect your delivery Tactics:-Writing letters/emails-Making phone calls-Public education-Meeting with policy makers and elected officialsHook, line, and sinker:Hook- IntroLine- Personal storySinker- Make the ask/call to