JOURN 4256 1st Edition Lecture 12Outline of Last Lecture I. Storytelling and PROutline of Current Lecture II. Social Mediaa. Websitesb. Reasons to use social media/why it mattersc. Social media content strategy d. Social media terms e. Metrics Current LectureWhat is a website?-A distribution system -Major source of info for public/journalists-Way to market communications-Info about your org-List of products/services-Technical support-Contact infoThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.Tips for a good website:-Reflects your org-Fits with mission/goals-Is interactive/has movement-Branded-Never more than 3 clicks-Clear search, clear contact-Keep it fresh with new info-Evaluate and change as neededReasons to use social media-Exponential reach for low $$-Ability to target more than any other media -Fosters participation, engagement, collaboration, and interactive communicationsReason social media matters:-Impacts brand, prestige, reputation-Serves as listening posts-Shape public opinion-Reveals personal interactions with brands-Turns users into “brand ambassadors”-Drives people to the rest of your contentSocial media content strategy:-Make your plan-Know your content type-Decide on frequency-Line up your calendarTwitter terms:-Username (or handle): Twitter users identify themselves by their username-Example: @CDCgov-Retweet: If a tweet from another Twitter user is relevant, the retweet function allows you to forward their message to your network-Mention: Automatically link to other Twitter users by putting the @ symbol in front of the user name in a message-Hashtag: Similar to a mention, a hashtag is created automatically when you put the # symbol before a word. Hashtags allow other people o join in a larger convo on a topic or get info quicklyPinterest terms to know:-Pin-An image added to Pinterest-Image may either be from a link, from a site or uploaded image-Can include captions-Repin-One image in pinned, it can be repined by others-Board-Where your pins live-Can have different boards for different subjectsMetrics that matter-Interactivity> likes/follows/etc.-You want users who-See your messages-Talk about your group-Tell their friends about your
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