JOURN 4256 1st Edition Lecture 17Outline of Last Lecture I. Agency and Corporate PR a. Role of PRb. Types of PR Outline of Current LectureII. Culture and crisisa. Attack on the Tajb. Cadbury Crisisc. Condom King Current Lecture Culture and crisis:Terrorist attack in Mumbai (2008):-Attack on the Taj -India’s first 5 star hotel-Flagship hotel of the Taj Hotels Resorts and Palaces-Owned by the Tata group- 150 years old and a major Indian MNC Tata Group:-Quality-Reliability-Contributors to nation building, established many of India’s first things-The Taj has a lot of cultural implications for India Indian patriotism, culture, and heritageThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.-Terrorist attack on 11/26/2008-Attacks happened in five locations in Mumbai -31 people died in the Taj (11 employees)Crisis management:-Established microsite-Avoided defensive stance (minimized blaming others, Thanked security, fire, and other personal, etc.)-Focused on quality and empathy (Started guest outreach program, no employees were let go, all salaries paid, psychological support, etc.)-Emotional communication (positive stories in the media) -Focused on rebuilding (positive images, etc.)Crisis for Cadbury:-Opened operations in 1948 in India-Very popular in India-Worm infestation in Cadbury Dairy Milk chocolates in 2003-Happened during the holidays in India-Cadbury maintained that improper storage and not factory conditions were responsible-Launched new campaign Project Vishwas -Heat resistant packaging, building awareness among retailers about storage requirements, TV campaign and celebrity endorsement (Amitabh Bachchan)-Sales grew by 20%, surveys revealed a positive change in consumer perceptions after the campaignPublic health crisis: HIV/AIDS in Thailand:-67 million people-490,000 living with HIB-Estimated number of AIDS death, 23,000-Campaign launched in the 1990s-Roots in population control-Outcomes include reduced visits to commercial sex workers by half, raised condom usage, reduced new HIV infections, etc. Key aspects of campaign:-Community based distribution of contraceptives-Destigmatizing condoms and sex through humor -Inclusive program (involved business, religion, education, and government)-Condoms available everywhere (McDonald’s, toll booths,
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