JOURN 4256 1st Edition Lecture 11Outline of Last Lecture I. Written tactics for PRa. Five stage adoptionb. How do I create a messagec. Six principles of story ideasd. Types of written PROutline of Current Lecture II. Storytelling and PRCurrent LectureStorytelling-Why storytelling? Stories are easy to remember, easier than statistics Implications: the style in which information is communicated can be just as important as the information itself Story arc- start establish routine inciting incidentobstacle to overcome everything changes tension rises midpoint- evertything changes obstacle to overcome tension rises climax denoument-Popularity isn’t everything Kleenex- “Let It Out” campaign-Done in US and UK-TV, radio, and webThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.-Create an emotional bond between consumer and Kleenex
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