JOURN 4256 1st Edition Lecture 14Outline of Last Lecture I. Crisis communicationa. Four tenets b. Plan, spokespersonII. Dealing with the media Outline of Current Lecture I. Tacticsa. Media kits b. ANRc. VNR d. PSAs e. Media toursf. Guest appearances g. PlacementCurrent Lecture tactics:Fact sheets- corporate profile-One page, bulleted list summaryThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.-Gives the basic facts about an org or company Summary info- tells about the characteristics of a new product/service/plan/etc. -Serves as a quick reference for journalists writing a story Mat releases/advertorial-Uses feature angle instead of a lead-Geared toward providing helpful consumer info/tips about a variety of subjects with only brief mention of the nonprofit corporation-Canned features-Regular columns featuring an expert-An entire color page layout that a newspaper can publish without cost Media kits-Media kit is usually prepared for major events and new product launches-Give editors and reporters a variety of info and resources Digital (e-kit, epk, distributed via email, website, CD, or flash drive):-Short videos-News releases -Fact sheets-Thumbnail sketches-High res photosPrinted (traditional media kit is a 9x12 folder with inside pockets):-Basic news releases-News feature about the product or service-Fact sheets on the product, or, or event-Photos-Bios on the spokesperson or chief execs-Basic brochure-Contact info Writing for radio and TV-Most of the rues for print still apply-Some different deliveryAudio news releases:-Written for ear, easily understood-Strong, short sentences (10 words/sentence)-Partial, incomplete sentences are ok-30 seconds to 1-minute max-1 minute= 125 words-Conversational writing style-Sales promo, not an adFormat:-Person doing reading called actuality-Quote is called soundbite-Typically takes the form of a radio news story-Message controlled by clientProduction and delivery:-Control quality of sound-Pick the right voiceUse of ANR:-Producing ANRs is a bargain-Know your audience/demographicsVideo news release:-Expensive-ID video source-Provide script, spokespeople info, media contacts, extra soundbites, and story background-Includes B-roll-Separate voiceover from soundbites and natural sounds-Make it easy for stations to edit Radio PSAs:-Unpaid announcements-Promotes a program from the government/voluntary agency/public good-TV/radio must do some of these each week -Written in uppercase and double spaced-Varying length, 10, 15, 20, 30, 60-Should submit same message, vary length-OK to add sound effects, noise-Talking head Media tours:-Radio or satellite (TV)-Spokesperson or key personnel do one-on-one interviews from set location-Series of interviews Guest appearances:-Talk shows-Magazine shows-Pitching guest appearancesPlacement:-Product placement (plugs for your product/service)-Issues placement (getting an issue into a TV show/plotline)-DJs and media-sponsored events (Co-sponsored events,