JOURN 4256 1st Edition Lecture 20Outline of Last Lecture I. Non-profit sector a. Membership orgsb. Social service orgsc. Educational orgsII. Health communications Outline of Current LectureIII. Entertainment managementIV. Sports managementV. Tourism managementCurrent Lecture Entertainment, sports, and tourismPublicists:Early press agents (Broadway)Hollywood publicists (crisis communication, generating buzz for new films)Publicists in PR firms (booker/planters)Personality campaign:-Campaign to generate public awareness of an individual should be planned just as meticulouslyas any other PR project-Interview client-Prepare bio-Plan marketing strategy-Conduct campaignComponents:These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.-Websites/social media-Public appearances-Photos-News releases/posts-AwardsDrip-drip-drip:-Used in entertainment industry-Steady flow of info about aspects of project -Danger of excessive promotionSports:-More than celeb representation-Crisis management/sponsorship managementTactics:-Media kits-Bios-Stats-Wine/dine sports reports-Maintain press box-Arrange media interviews-Book player appearances-Handle player crisesCommunity relations:-Good relations with community is necessary-Charitable works-Sports publicists as cheerleaders-Losing team present unique challengesTourism:-Essential role in making people want to travel-Goal is to attract visitors and keep them happy-Cope with threats/crises-Appeals to target audiencePhases of travel promotion:-Stimulate public’s desire to reach it-Make certain visitors are comfortable/well
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