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UCLA COMMST 132 - lect8m

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Com 132TodayFinal ProjectMethods SectionWriting StyleFinal Project PresentationsExamplePredictionsResults (text too small)NewsNews and MulticulturalismIssuesSlide 13News?Slide 15Slide 16ConsultancyTraitsPowerPoint PresentationSlide 20Slide 21Slide 22Slide 23Slide 24ExamplesWu, International News in 38 CountriesSlide 27Natarajan and Xiomeng (2003) studyWhy?Slide 30Julie Chen– The TalkBlepharoplasty- double eyelid surgeryLect8m – 11/16/15Com 132TodayFinal Project NewsRace and Ethnicity Wednesday GlobalismFinal ProjectAbstractIntroResearch Questions- Predictions (Hyp)MethodsOp defs, sample, etc.ResultsDiscuss RQ, Hyp and refer to figuresDiscussionConclusions, other findings, ideas future, limitationsRefsAppendicesMethods SectionOperational DefinitionsNature of SampleUnits of AnalysisHow many coders, did you use a VCR, which coders watched which shows, etc.Reliability of codersSomething like: All coders watched show X, operational definitions were reworked, upon viewing show Y, 95% agreement was found.Writing StyleParsimonious writing styleVery clear… have someone outside of class proofread.Final Project Presentations MetagroupsAs if you were presenting for 1-2 minutes1-2 Slides/cardsHypotheses: Research QuestionsResultsFigures and TablesExampleAffect and Editing Style In Educational Programming: A Content Analysis of Currently Airing E/I ProgrammingPredictionsRQ1: Will there be more negative interactions in traditional versus MTV style educational shows?RQ2: How much will negative affect be directed at the audience versus at other cast members?H1: Shows using MTV editing style will contain more negative affect overall than traditional shows.Results(text too small)NewsNews and MulticulturalismWhat are the issues.. What do you see?Do you watch?Who does?What is on the news?IssuesNews divisions initially made to serve the public interest, but changed:Started to make money24 hour news cycles (Cable 80’s)ImmediacyInternetLeveraging the news of othersUsers becoming journalistsDemocratizationNewsVideo footageNews?IssuesBroadcast TimesStory selectionPlugolaPerceived realityPerceived authorityAre anchors authority figures?Dramatizations?Political bias? Representation/lack of representation of people not like themselves, and people like themselvesNewsWhat dictates coverage?ConsultancyAllen (1998), Sold American ReadingNews consultants and the role abroadGreat Britain, Germany, Greece, Czech RepublicTraitsNon-ConsultancyGovernment, politics, national business and the economy, education, distant wars, disastersConsultancy (news you can use)Crime, personal economic matters, health, human interest, weather, sportsBBC versus channel 4 and ITV affiliates (used consultants).Shorter Stories, Commercial Tease, localized coverageOn air look- more eye catching, urgent, immediate, personableFixed News anchors, male and femaleStudios smaller, more intimateGermany consultancy channelShorter stories50% less talking head, 3 times more visual material (more roving reporters talking to citizens)More local events, less national- 50/20 versus 20/50American stories outnumbered EU stories 2 to 1Red White and Blue movable set, titled “Action News”GreeceHired a star anchor using focus groups, flew him to Iowa for trainingWar coverage was never a top story (Bosnia- 4 hour drive), local basketball starSame pattern as before (crime, personal money matters, etc)Czech RepublicModeled after a NY station’s Eyewitness News- flew people to NY to witness productionGlobalization of News styleProfitMedia effects:How might this impact people/audiences?Crime coverageSelf imageLess national world knowledgeAmericanizedNewsAvailability of correspondentsClearinghouses of footageWhat can be licensedWhat is freeExamplesConan O’Brien- NewscapeBS NewsWu, International News in 38 CountriesUS Dominant is almost every country’s foreign county’s news(18% of all foreign news)France, Russia, UK, Bosnia, China, Germany, Italy, Japan, SpainEconomic elite except BosniaEach country’s news demonstrates a regional preferenceWu, International News in 38 CountriesPredictors (Regression analysis)Trade is best predictorNumber of news agencies stationed in areaCheaper to grab footage than to send reportersUS power- politics, economy, military, but also culture Media conglomeratesPop iconsNatarajan and Xiomeng (2003) studyCited concern that westernized news did not have an Asian perspectiveChannel News Asia (CNA) vs. CNNLittle difference found, except notably how Singapore was portrayed.Why?Why?All news contains correspondents from local and foreign areasWhat does it mean to be Asian?India, Vietnam, Singapore, JapanGood article to look at for final project organization.NewsIs Beauty in the Eyelid of the Beholder?http://www.npr.org/blogs/codeswitch/2014/11/17/363841262/is-beauty-in-the-eye-lid-of-the-beholderJulie Chen– The Talkwhen I was 25 years old and I was working as a local news reporter in Dayton, Ohio," the 43-year-old Chinese-American television personality began. "I asked my news director over the holidays, 'If anchors want to take vacations, could I fill in?' And he said, 'You will never be on this anchor desk, because you're Chinese.”"He said, 'Let's face it, Julie, how relatable are you to our community? How big of an Asian community do we have in Dayton?’”http://www.usmagazine.com/celebrity-news/news/julie-chen-reveals-she-got-plastic-surgery-to-look-less-chinese-see-the-before-and-after-pictures-2013129Blepharoplasty- double eyelid


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UCLA COMMST 132 - lect8m

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