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UCLA COMMST 132 - lect3m

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Com 132TodaySHARE- ASSIGNMENT #1NEWS- PartnershipsSlide 5Slide 6NEWSCOMCAST AND TWITTER PARTNERSHIPChangeNEWs-WhitewashingJoe WrightWALKING DEADSlide 13Slide 14TheorYLearningTHEORETICAL CONSTRUCTS-VIOLENCETheoretical ConstructsCultivationFOR WEDNESDAYLECT3M – 10/12/15COM 132TODAY•Assignment #1•News•Theoretical Foundations of Television and Learning•Television Violence•What are you studying?•What is going well?•What isn’t?•What questions have arisen from your efforts?SHARE- ASSIGNMENT #1NEWS- PARTNERSHIPS•Amazon Said to Weigh Creating a Online Pay-TV Service•http://www.bloomberg.com/news/articles/2015-10-07/amazon-said-to-weigh-creating-a-live-online-television-service•Amazon.com Inc. is exploring the creation of an online pay-TV service to complement its existing video offerings and has reached out to major media companies including CBS Corp. and Comcast Corp.’s NBCUniversal about carrying their channels, according to people familiar with the matter.•Amazon already offers an on-demand video service akin to the one offered by Netflix Inc. Frost & Sullivan analyst Dan Rayburn wrote Tuesday on his StreamingMediaBlog that content owners were approached by the company, without identifying any. Amazon’s recent agreement to acquire Elemental Technologies provides a platform to deliver live TV over the Web, he wrote.NEWS•Comcast and Netflix Partnership•http://www.nytimes.com/2013/10/15/business/media/netflix-as-easy-as-changing-the-channel.html?nl=todaysheadlines&emc=edit_th_20131015&_r=0•“Having the Netflix app on a set-top box is a natural progression,” Jonathan Friedland, Netflix’s chief communications officer, said in an e-mail on Monday. “Our goal is to make it as simple as possible for consumers to enjoy Netflix while cable operators see value, too, because it makes their broadband service more attractive.”COMCAST AND TWITTER PARTNERSHIP•What Comcast’s Twitter Deal Means for Facebook and the Future of Social TV•http://www.thewrap.com/comcast-twitter-deal-what-it-means-facebook-social-tv•“With the new “See It” feature, users can set their DVR without leaving Twitter and Comcast can get hard data about Twitter’s impact on viewership.”•“Comcast chose to launch “See It” with Twitter because conversations happen on the platform as shows are on the air. It will urge viewers to watch TV as it is on the air.”CHANGENEWS-WHITEWASHING•When White Actors Play Different Races•http://www.bbc.com/culture/story/20151006-when-white-actors-play-other-racesJOE WRIGHTWALKING DEAD•New Season- Comic Book Content•http://www.forbes.com/sites/insertcoin/2015/10/11/the-one-line-the-walking-dead-might-be-too-afraid-to-cross-in-season-six/•Which TV Program Is More Harmful to a Child?•Maha Al-Hujailan, Arab News, Oct 5th, 2007•http://www.arabnews.com/node/304202•People naively assume that TV channels dedicated to a certain age group must have clear regulations of censorship or monitoring when broadcasting programs. Parents love to believe that it’s safe to have their children watch channels airing only cartoons since they don’t have any violent or sexual scenes. Unfortunately, the reality is the very opposite. There’s so much violence in children’s cartoons that varies from murders using guns and knives to mortal combats that include scenes of physical violence. There are also programs featuring ghosts and magic.•[it is strange] how this woman believes that romantic and sexual images have worse impact on children than violence and witchcraft?THEORY•Why do we have theory?•Which theories have you investigated?LEARNING•Classical and Operant Conditioning•External Forces•Learning explained better through Cognition •thinking, internal, but more complex•Social Cognitive (Social Learning) Theory, Schema Theory, Information Processing, Levels of ProcessingSocial LearningSocial Development Model (Huesmann)Cognitive element, constructivistPrimingMore accessible SchemaCognitive Justification (Huesmann)Justify viewers own aggressionTHEORETICAL CONSTRUCTS-VIOLENCEDesensitizationCommonly observed in sexual violenceArousal (Zillman, 1991)Catharsis (S. Feshbach, 1955)CultivationGerbner, fearTHEORETICAL CONSTRUCTSCULTIVATIONGerbner (1994) (Temple, Annenberg, PA)Not just particular shows, but the medium itself.Gradual, indirect, cumulative, significant.Primarily heavy viewers.For example, minorities, upper-class, lower-class and older people represented on television shows differentlyCartoons in Swan articleFew people making decisions- mostly white malesPolice and violence are over representedLeads to fear (?) Mean World SyndromeComplete Assignment #1FOR


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UCLA COMMST 132 - lect3m

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