Com 132TodayAdminWhat is “watching tv?”Why do you watch television?Slide 6Ritualistic ViewingPrimacy (to the medium)Low InvolvementWatching TelevisionPowerPoint PresentationSlide 12Slide 13MoreSlide 15Slide 16Focus GroupSlide 18Viewing around the worldTelevision Viewing in Seoul (from the early 1990’s)Canada 2004Slide 22Current StatsMedia UniverseSlide 25Social TelevisionWhy has this changed?Slide 28Control“Who is” television?Distribution MethodsShow discussionCom 132Lect1w – 9/30/15TodayAdminViewing behaviorsWho is television- Production/DistributionOutsourced and your showsAdminEnrollmentWhat is “watching tv?”Television viewing.. How do you watch television?Why do you watch television?When do you watch?What do you watch?(Who, where?)Why do you watch television?Instrumental Viewing-Primarily Teens and Adults-For the purpose of information, content is responsibleRitualistic Viewing -Historically Accounting for 80% of viewing-Monitoring, orienting responses, auditory cues, targeted by advertisersWhy do you watch television?Three major elements of Ritualistic viewingDiversion and escape (most common)Surveillance on behalf of social comparison- evaluating the merits of personal attributesAwareness- what is happening world and on tvRitualistic ViewingPrimacyLow InvolvementMonitoringPrimacy (to the medium)Largely governed by the time you have. (Comstock 1991)Preferences for programming are weak predictors.Availability of demographic large predictorTwo steps: to view tv?Select most satisfying option to viewer (s).New developments change thisVCR to some degree, TIVO.Low InvolvementTime lapse studiesAttention to screen < 40% time(Anderson, et al., 1986)Susceptible to adsPartially explains the lesser amount of ads in more involved programmingWatching TelevisionWho, how much, when, why?MoreBleakley, A., Jordan, A. B., & Hennessy, M. (2013). The relationship between parents’ and children’s television viewing. Pediatrics, 132(2), e364-e371.Focus GroupHaines, J., O’Brien, A., McDonald, J., Goldman, R. E., Evans-Schmidt, M., Price, S., ... & Taveras, E. M. (2013). Television viewing and televisions in bedrooms: Perceptions of racial/ethnic minority parents of young children. Journal of Child and Family Studies, 22(6), 749-756.Viewing around the worldUNESCO Study found that viewing amounts are relatively consistent around the world. (von Feilitzen & Carrlson, 1999)Even in areas without access to television, the number of channels, programming, etc. Even when one gov’t channel was introduced to a remote BC community, viewing patterns became very similar.What is the commonality?Television Viewing in Seoul (from the early 1990’s)A poll conducted by KBS shows that Korean television viewers watch an average of a little over three hours on weekdays, 4.5 hours on Saturday, and about 5.5 hours on Sunday. When broken down by demographic information, men watch more television than women. On weekends there were no differences in television viewing among age groups.Canada 2004Current Statshttp://www.bls.gov/news.release/atus.t11.htmMedia Universehttp://www.nielsen.com/content/dam/corporate/us/en/newswire/uploads/2013/01/Consumer-Usage-Report-2012-FULL-SIZED.jpgSocial Televisionhttp://www.digitaltrends.com/mobile/socially-aware-tv-what-exactly-do-consumers-want/Why has this changed?ControlDVRs, Computers, Control, Commercial Skipping, Viewing, OTT services, Data collection.Betamax case of 1984- TimeshiftingConsumer Devices- norms of technology“Who is” television?CONSUMERS –Viewers PRODUCERS – Studios, networks, production companiesADVERTISERS – Corporations, products/servicesDISTRIBUTERS – Networks, Online/OTT, DVDFCC – Control based on EMS being limited public resourceWho is subject to FCC control?Distribution MethodsBroadcastABC, NBC, CBS, FOX, UnivisionPBSBasic Cable/(Cable/SAT/ISP)PremiumPay per view, VODInternet, Over the Top (OTT), - Netflix, Hulu, Amazon, Yahoo, X-Box, etc.Show discussionYour ideas for a television show.Add a network– which network will pick up your show?Bring to class on