UCLA COMMST 132 - lect5w (53 pages)

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lect5w



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lect5w

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Pages:
53
School:
University of California, Los Angeles
Course:
Commst 132 - Multicultural Television
Multicultural Television Documents

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Com 132 Lect 5w 10 28 15 Today Exam 1 Monday News Policy Assignment 2 Content Analysis practice News http variety com 2015 tv columns american horrorstory wicked city sexual violence 1201626519 Advertising Commercials viewed per year by children 1977 20 000 1980 s 30 000 1990 s 40 000 Why How much per hour Gantz 1992 10 05 Networks 9 37 Independents 7 49 Cable Kunkel Nature of the Child Viewer Incomplete schema Less experience to make real world connections Unable to make sense of more cues understood by older people Because of this what might we expect Adult ads have little effect on children Gorn and Florsheim 1985 Unable to differentiate between the content and the advertisements Understand that commercials are meant to sell them something Trust television images Unable to make sense of the disclosure statements Commercials for what Toys 18 17 Cereal 25 31 Candy 29 32 Fast Food 10 9 Market shares for Barcus 1977 Kunkel Gantz 1992 Before X mas Toys Ads go from 1 5 1 6 of all commercials to or more A Content Analysis of Health and Physical Activity Messages Marketed to African American Children During After School Television Programming http archpedi jamanetwork com article aspx articleid 204838 Arch Pediatr Adolesc Med 2006 Apr 160 4 432 5 36 3 of all commercials were based on fast food restaurants 31 3 were for drinks 16 8 were for candy 13 7 were for cereals and 2 0 were for snacks Unable to differentiate between the content and the advertisements Viewers under the age of about 5 cannot differentiate Ward et al 1972 5 7 year olds were about 55 64 of the time correct a little over chance Even commercial separators did not work Are you ready for a commercial Ready Here comes a commercial The commercial is over Now let s go back and see the program again 4 yr olds 76 6 yr olds 80 8 yr olds 91 Ballard Campbell 1983 Advertising Primary effects Advertisers goals Actual purchase Branding Purchase influence Atkin 1978 1984 Secondary effects Eating habits Gorn Coldberg



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