SOC 302 1st Edition Lecture 21Outline of Last Lecture I.The mating poolII.PowerIII.Changes in technology lead to changed in the sexual marketOutline of Current LectureI.PornographyII.Online datingIII.Drop in price of sexIV.NormsCurrent LectureThe Industrial Revolution, the birth control pill, pornography, and online dating are all technologies that have suppressed the price of sex. Pornography generally corresponds with diminished trust in intimate partners, diminished hopes for sexual exclusivity, evaluation of multiple partners as the natural state, and the apprehension that sexual inactivity constitutes a health risk. Cynical attitudes about love emerge. Marriage is seen as sexually confining. Having afamily is increasingly unattractive. Why should women care about pornography? The price that she can set for sex is at stake. Online dating magnifies or intensifies the emergent challenges of the mating market. It diminishes interest in up-front “investment costs,” or solving problems. Before social media and online dating sites, people could not just look at a profile and decide they can’t possibly be in relationships with certain people. Now, a lot of people decide against potential mates before they’ve even met them by looking at their profiles online.These technologies represent a threat to women’s interest in elevated price in sex. One rational economic strategy is an artificial restriction of supply. With sex, this would entail women putting pressure on each other to exercise sexual restraint and hold out for a higher price before engaging in sex. Artificially restricting the price of sex made men more likely to commit to women and “pay” a lot for sex. There are some lingering questions about sexual economics. The model implies that security and eventual marriage matters, especially to women. Does it work this way after you get married? Does it work this way after sex has been introduced in a relationship? After the “price” has been set, can it be renegotiated? These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.It sounds like there is a double standard. Why is it okay for men to have more partners than women? That’s just how it is. There is no inherent evolution to sexual norms, but the norms that exist have to have plausibility structures to sustain them. Here are some of the recent norms in the sexual market: sex is expected fairly promptly; marrying “young” (18-24) is becoming a moral mistake; people don’t know what to do with sexual histories; what constitutes a relationship has become less