Journ 1100 1st Edition Lecture 18Outline of Last Lecture I. News Media Transitiona. Print-first modelb. Interim modelc. Digital first modeld. Website contentII. Internet as a news mediumIII. News AggregationIV. 3 Kinds of Aggregation1) Copy & Paste2) Public Service3) StorytellingV. Is aggregation legal?a. Copyright lawb. Idea and factsc. Titles, short phrasesd. Fairusee. Nature of workf. TransformativeVI. LinkingOutline of Current Lecture Unit 5 Technology and the MediaSocial MediaI. FacebookII. TwitterIII. Other platformsIV. Mobile firstV. Mobile alwaysThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.VI. Social Media for PRVII. Dronea. How drones help news mediaCurrent LectureI. Facebook- Platform where norms for sharing were established by elite, college-age audienceOriginal Norms- Founded by Mark Zuckerberg- Opened for Harvard students then -> Ivy League  big universities- Open to everyone in 2007- Made to share more positive life events- “impression management” gives the ability to create an image of what a persons life is likeII. TwitterOriginal Norms- Founded in 2006 by Jack Dorsey, Noah Glass, Ev Williams & Biz Stone- 140 characters or less- developed in San Francisco Baby area with a tech startup cultureTwitter Characteristics- Constant flow- Good for journalists to create a global conversationThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.- Source of information, goes hand in hand with journalism- Self correcting for fact-checking- #hashtags, @mentions, RTs retweets- growing research about use by news media- allow individuals to participate in gathering and disseminating news (creates its own gatekeeping) Twitter as a News source Journalists  most U.S. journalists use Twitter to look for news and monitor other media / interact with audiences Public  ½ of users turn to Twitter as news source, less likely to turn to traditional news media (print, tv) o Younger o More educated Social interaction: allows consumer to participate in production of news, challenges journalists’ gatekeeping role Twitter and Political News Online journalist are more active than newspaper journalists Journalists use twitter as a way to promote work Journalists interact more with each other than with news sources or the public Interact with Republican or conservative sources more than with Democratic or liberal or independent/neutral political and government sourcesHow Journalists use Twitter Public affairs journalists are more careful  more likely to RTThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute. Sports more active  more likely to interact with public Business/tech less active  more likely to mention official information sources  Metro newspaper journalists more guarded III. Other platforms- Snapchat, Reddit- Purpose that founders had in mind created its own cultural normsIV. Mobile first- individualsthat get their news from a mobile device…o 54% of Twitter userso 31% of Facebook users o 21% of U.S. adults o get news through “incidental exposure to news” shared by friends and familyV. Mobile always- Typically 18-25 year olds- Studies have been conducted in N. America, Middle East and Europe universities, all proving that students use phones to stay in touch with friends and family through the use of social media- Students also expect to converse with journalists on social media networksVI. Social Media for PR Cost effective way for businesses, nonprofits to share informationThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute. effective for strategic communication due to relationship building capabilities (2-way) communication “impression management” interactive features (multimedia, links to more information) keep it personal small businesses: use FB to establish personal connections large businesses: “engagement, relationships, conversation” & use to promote discounts VII. Drone- FAA calls them “unmanned aerial vehicles”- Powerful way to use technology- Considerations: Congress directed FAA to develop rules to allow commercial use of drones by individuals and organizations (news media)- FAA regulates airspace @ 500 – 1,000 ft. or higher- Model aircraft unregulated @ 400 ft. or lowera. How drones help news mediai. Take us places that would not normally be accessibleii. Privacy rights must be respecteThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a